You’ve heard the story before

Have you had one reallyyyyy old pin giving you all the traffic for years and feel like it’s a total waste? Maybe it’s even a weird, horizontal iPhone photo that you have no idea how it gained so much love. Here’s how to revamp that viral blog post pin:
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First of all: this is SO common ⁠
Second of all: this is NOT a bad thing⁠

Pin This For Later:

Here’s What I Recommend

1. Re-do the blog post: Add new photos, new text, new everything that needs it. Don’t change the topic or what the post is about (Pinterest people need to be able to find the answer they came for), but re-do it to be better suited for your current brand and business! Taking the time to do this makes total sense because it’s the first impression for 100’s of people each month and you want it to be a good one.

2. Create new content that supports that post or would interest those readers and point them to that new content in the old, viral post. I usually recommend you create a graphic with a hyperlink that says “want to learn more about x? check out this blog post about x.” I think that’s more likely to get clicks than a link buried in the text.

3. Make sure your affiliate links are up-to-date on that post or add some. Even if this is way off topic for your current business, why not make some income from the people you are still serving with this post?

4. Use that popular real estate to get them into your world more permanently. Entice them to join your email list with a post-specific-opt-in. We want them to come back for more rather than just pop in for that post & leave. This cold audience can warm up reallll quick if you give them more helpful content and better serve them.

Follow @pinterestforbloggers on Instagram for more Pinterest Tips & Tricks.

What To Takeaway From This Blog Post:

• Always be sure to update an affiliate links in older blog posts that are still getting traffic to keep things up to date!
• Creating new pins based on the old post can help attract new eyes to that viral content.
• Updating the blog post can also help give it a fresh look to new viewers in case old photos or old phrases are in the post.

More Helpful Links:

• 3 Common Mistakes Bloggers Are Making With Their Pinterest Profiles
• 4 Key Things Bloggers Need To Add In Their Pins
• How To Create A Good Pin
• Get your first month of Tailwind free here!