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Pinterest Creators Festival Recap
What to take away from this juicy virtual conference with Pinterest:
If you missed Pinterest’s totally JUICY Pinterest info-sesh, I’ve got your back. There were so many announcements from Pinterest ranging from very small updates to literally paying people to make idea pins.
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They specifically said Pinterest is “more media than social”
They want to be a hub of content and a positive experience while you’re hanging out on their platform vs. other social media platforms.
What does this mean for content creators? YOU’RE the “media,” so you’re pretty important to them…
They talked a lot about idea pins…again
Yep, this is still the feature they’re most invested in, because it’s how they get content to Pinterest without having its users leave Pinterest to get the content.
What does this mean for content creators? Idea pins are becoming increasingly important and are definitely worth experimenting with and then creating a strategy around. This strategy has to fit within your long-term business goals and benefit you (not just Pinterest). How can you make money from them (keep reading!!)? How can you use them to reach new people or continue connecting with your community?
They introduced the “watch” tab.
This is basically like the explore page of Instagram or how you view things on TikTok. You just scroll from one idea pin to another.
What does this mean for content creators? Honestly, no clue yet, because they didn’t say anything about how you get on there. I also can’t tell if users will enjoy it. Just something to keep an eye on.
They introduced the “takes” feature.
This is something you have to toggle on for idea pins that allows users to share their “take” on your idea pin. For example, if you post recipes, they’ll share photos of the final products when they use your recipe. It’s similar to a previous feature they had on all pins.
What does this mean for content creators? Just keep that toggle on no matter what. I have a feeling that the more “takes” people post > the more Pinterest’s algorithm will think it’s a good idea pin > the more your pin will get shared to people’s feeds or come up in searches. You should also go back and toggle all old idea pins.
They introduced the “preview” button.
This allows you to see what an idea pin will look like when it’s published.
What does this mean for content creators? It’s just a helpful addition since idea pins can’t be edited much after they’re published.
They have $20M to invest into “Creator’s Rewards”
They’re officially starting to pay creators to create idea pins (currently in beta in the US). How they’ll do that:
- they’re providing “micro-grants for projects that creators want to bring to life”
- they “will issue a series of engagement-based goals inspired by trending topics or new Idea Pin features* & creators will get paid for hitting those goals and requirements.
What does this mean for content creators? It’s still a little vague and it’s not something that will roll out for everyone at once. BUT, boy, does it give more incentive for creators to use idea pins. I think this means you need to start using them now and keep an eye on your Creator Hub to see if you have the capability to earn available to you. I don’t think we’ll learn more until we see how it works directly.
The Creator’s Hub:
Major updates!
Pinterest has had a lot of new stuff going on over the last few years, so we know that new updates and features = slow rollout, glitches and temporary confusion, so be patient and don’t stress about immediately implementing everything. Instead, decide what is useful for you business, what you have the capacity to add on, etc.
Happy Pinning!
Follow @pinterestforbloggers on Instagram for more Pinterest Tips & Tricks.
What To Takeaway From This Blog Post:
- There might be some glitches with new Pinterest updates so be patient!
- The Creator’s Hub is where you’ll find inspiration for pins!
- Creating content using these new features could be a great way to get noticed by Pinterest & potentially featured.
