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When Is The Best Time To Pin Holiday Content?
Here’s the scoop
Did you know it’s recommended to start pinning holiday content at least 45 days in advance? The stress-free way to get content out for Pinterest’s users (who are often planning for big events/holidays months in advance). Pinterest users are planners, but that doesn’t mean content creators have to stress or rearrange their entire content calendar.
Pin This For Later
Start Pinning Last Year’s Content That Early
You can’t just repin or resave like the good ol’ days, but you can create new graphics for last year’s holiday content that is still relevant. Make sure to check and update old affiliate links, but otherwise, the content will likely be evergreen and just as useful this year as it was last year.
I don’t usually find gift guides to be evergreen, but otherwise holiday decor ideas, holiday outfit ideas, holiday makeup tutorials…all good to reuse!
Since Idea Pins are new this year, last year’s content can all be made into Idea Pins too!
2. Try To Do 1-2 new posts that early, BUT make them super simple.
Make the post a round up of old content or of inspiration around the internet so it doesn’t involve elaborate photoshoots planning. For example, round up your favorite Thanksgiving recipes or Holiday party outfits using photos and links from past posts you’ve done.
Another option is to say “15 cute pumpkin carving ideas” using embedded Instagram posts of other creators you admire. I would recommend using 1 of your own photos OR a stock image for any other images (i.e. header image) and make sure to give credit.
3. Give All The Love To New Holiday Content When It Goes Live
Pinterest is a search engine, so even if your holiday content is later to the Pinterest game, that doesn’t mean that it won’t get any traction this year OR that it won’t be searched early next year.
Put it out there with as much love and attention as possible, and see what happens!
Happy Pinning!
