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3 Things You Might Not Know About Idea Pins
It’s Changed!
It’s changed so fast, so here are some info that will bring you up to speed on Pinterest’s fave new feature!
Pin This For Later:
Idea Pins end with the opportunity to save the pin or head to the creator’s profile
Since they do not link, it’s important to know what they can be used for:
- They’re getting so much visibility from Pinterest > they can help increase your profile’s impressions/overall monthly viewers
- The prompt to save > they can help increase your profile’s engagements and saves
- They prompt to visit profile > they can help increase Pinterest follower count
- They prompt to visit profile > they can help increase traffic/”outbound clicks” via the link in your profile
2. There are some big differences for Idea Pins on desktop vs. on your smart phone.
I typically publish on desktop because our clients photos, videos, blog content, etc. all live on a Google drive, their website, my desktop, etc. It also allows me to type in hex codes for the font colors and other details that keep the pins more on brand. The only time I use mobile for clients is when I’m linking to products – which is a feature only available to mobile devices.
But if you’re publishing for yourself, I would do what’s easier a majority of the time unless you’re e-commerce or have a lot of links to Pinterest’s affiliate partners that you could use. In that case mobile is the best way to publish.
Also, if you plan to reusse content = desktop works fine. If you plan to create content on Pinterest, the smartphone has more features for that.
3. Product linking is still wonky/only worth it if it’s your own products or if you are active with ShopStyle or Rakuten
Like any new feature on a platform, it will take some time to work out the kinks with product linking in Idea Pins. Sometimes it just won’t accept a link or it can take awhile to load the images from that link.
One of the major downsides, for me, is that they only partner with a few affiliate link programs – Shopstyle is the only one a couple of my clients use on a regular basis. Most clients mainly use RewardStyle which is not currently a partner with Pinterest.
In conclusion, Idea Pins have lots of little things to learn, but the important thing is just try them out and add them to your weekly Pinning routine!
