Hey there I’m Jessica and I’ve been a blogger since 2011. I write the blog An Indigo Day and also am the co-founder of The Blog Societies. TBS is a community and resource for bloggers and influencers to unlock the tools necessary to grow their businesses. We host monthly TBS Academy classes, have lots of great resources to download and a Facebook Group to ask all the questions. You can join today for as little as $17/month. Our Lifetime membership, which comes with a 1:1 coaching call, is our most popular. You can learn more about our membership benefits and options right here.
With over a decade of blogging experience, I have definitely learned a thing or two about working smarter not harder. With some trial and error, here are my 5 tips for working smarter as a blogger!
Easier said than done sometimes, but I have found by giving myself some recurring tasks to maintain to be the secret to staying on top of it all. I’ll forget to do the boring stuff, or put off the things that overwhelm me for as long as possible. But by using Asana to get me in a routine with tasks and moving my business forward, has been key.
This is my absolute favorite thing to do for working smarter and not harder. We tend to think we need to write ALL new blog posts all the time. Instead, I try to recirculate, which just means refreshing an older post to make it feel new and have it publish for today. This allows me to cut down on new posts and bring new life to old content. While I do this, I also make some fresh pins for Pinterest to drive even more traffic to it. I keep a running list of posts I know I want to recirculate and just chip away at them.
I work with a photographer once or twice a month for a couple of hours. To make sure I’m maximizing my time, I like to come prepared with a long shot list. Even down to the little things like a detail shot of something very specific. I do this to make sure I capture what I need for future blog posts. While I may want to photograph an outfit just because, I try to think how I can maximize it. Is there a new accessory or styling trick I can also talk about and photograph it all with the same outfit? Maybe I can do a great shoe shot and then do a roundup on that style of shoe for the season. Great. This way I’m not booking more photography sessions and wasting more time.
There are tons of reasons to love Canva, but I just love having my templates ready to go. It takes some time to set them up and get them exactly how you want, but once they’re set up, you’re good to go. This makes creating content from Instagram Stories, to Pinterest and more so much faster. Just dropping in my photos and updating copy and voila, content is created!
used to just write just to write. That was the original reason for blogging right? But to grow a blogging business, you have to write with intention. Helpful content is key and I have found that by making more of an effort of the type of blog posts I am writing, I can move my business forward, faster. So instead of just aimlessly writing about my day, which I can do every once in a while for a fun personal post, I focus on being helpful. This makes it easier to write and makes the content so much more powerful in terms of how it benefits my business.
For even more tips, you can sign up to become a member of The Blog Societies and unlock the resources and tools necessary to grow your business. Learn more about our different membership options starting at just $17/month here.
I am a major fan of Jessica and The Blog Societies as a smart way to learn all about working smarter not harder in your blogging business. Definitely check out their membership and their Instagram to learn some incredible tips on growing your business sustainably.