Now There’s Pinterest Stories? *Now called: Idea Pins*

Yep. Pinterest Story Pins (*now called Idea Pins*) are a thing. If you’ve heard about it and are wondering what’s up, I’d love to share what it is + my initial thoughts not this new feature.⁠

How To Use This Post:

1. PIN 👏🏼 IT 👏🏼
2. Go to your niche/niches and read carefully.
3. See if there is something you already wrote about that you can bring new life and fresh pins to.
4. Start brainstorming how you can have your own take on these categories and start planning to share.
5. Get dem potentially viral pins out there

Pin This For Later:

Here’s What Pinterest Says About It:

“You can use Story Pins to include multiple images, videos, lists and custom text in a single Pin. Like other Pins, Story Pins will stay on your boards once you’ve published them.⁠”

How Can You Use Pinterest Stories/Idea Pins:

• Create a step-by-step guide, project or recipe⁠
• Share multiple short videos with additional descriptive text or text overlay⁠
• Customize the colors and fonts in your Pin⁠
• Improve your targeting with topic tagging⁠
• Curate a collection of products⁠
• Tell a story in a brand new way

It’s basically like a slideshow of pins that are a little longer than the typical pin length and that can be edited within the platform. DIY projects and recipes are common uses so far.

Here’s What I Don’t Like About Idea Pins (So Far):

There’s no linking back to your site available yet. It’s basically content created specifically for Pinterest to keep a user on the platform instead of sending them away for more info. I feel like the beauty of Pinterest is that it’s a traffic driver and only requires creatively reusing other content rather than starting fresh… ⁠

We’ll see what changes are made to this feature as it becomes available to everyone, but at the moment I’m still a little skeptical. I think it’s worth a try (Pinterest favors people who uses their different features) BUT I wouldn’t and don’t spend tons of time on it because I don’t believe it has a great ROI yet. ⁠

Follow @pinterestforbloggers on Instagram for more Pinterest Tips & Tricks.

What To Takeaway From This Blog Post:

• Have fun with this new feature – it could produce a great ROI.
• Utilizing new features gives you a better chance at being seen on Pinterest.
• Try mixing up content and seeing what works for you for Idea Pins.

What do you guys think about it? Would you enjoy that feature as a user? ⁠

More Helpful Links:

• Key Takeaways From Pinterest Predicts
• 10 Most Popular Categories On Pinterest
• 7 Places To Put Pinterest Keywords