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Here’s Why Story Pins *Now Called: Idea Pins* Are Actually Great
Yes, It’s True – Idea Pins Are Great.
I’ve changed my tune on story pins *now called Idea Pins*. They still bother me that you can’t link outside of Pinterest BUT basically I now think story pins are necessary to play the Pinterest game these days.
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1. Pinterest Basically Requires It
Not technically, but it feels like it because they are prioritizing them so hard that it’s really difficult to get those impressions without them. And they show those puppies everywhere immediately.
I’ve created several story pins and almost all of them get thousands of impressions within minutes of going up. They don’t get as much love after 48 hours or so, but they’re still always searchable and can be found months/years later.
They also show up at the top of your mobile feed!
2. It’s A Way To Reuse Instagram Stories
Instagram stories just happen to be the same size as Pinterest stories – 900 px X 1600 px. They have very different purposes because as always, Pinterest is about solving problems, inspiring, teaching, etc. NOT about connecting in real-time.
You can’t do too much besides add some text to your image on Pinterest at the moment so I prefer to manually upload photos and videos in Canva > turn them into Pinterest stories > upload them to Pinterest.
If you want to reuse your actual IG slides that works too, just make sure the first slide is eye-catching and that there are captions since most don’t listen with sound.
3. You Can Pitch Them To Brands
I’ve mentioned this before, but pins should totally be something you pitch to brands because the targeted reach is insane, and you’re likely going to do it anyways!
I think story pins are a valuable add-on to your collateral for brands. It allows you to just reuse blog content and photos in a concise way that can mean big reach since Pinterest is so gung ho on pushing them out to its users. Show them how previous story pins have performed, educated them on how Pinterest is prioritizing them and -badda bing- more $ for you and more brand awareness for them. #winwin
Follow @pinterestforbloggers on Instagram for more Pinterest Tips & Tricks.
What To Takeaway From This Blog Post:
- Repurpose those IG Reels / Tiktoks as Idea Pins!
- Play around with the format on Idea Pins to see what your audience likes best.
- Try pitching Idea Pins to brands as an additional asset!
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