Brands and bloggers are startingggg to get it, but I feel like I have to keep spreading the good word about what Pinterest can truly do to move the needle in your business (aka bring in the big bucks).
It’s a long-term, sustainable solution- not a quick fix BUT if you’re patient and creative, it pays off. The time to start thinking about how you can make some money from all those “outbound clicks” from Pinterest is now. Having this in place beforehand and adjusting as you go along can make for the kind of income you thought only influencers with 600K followers on IG could make.
It’s plain and simple: if you can prove your blog receives more eyeballs on your content and more clicks to links you share than you can get more $$$ for your content because there’s more in it for the brand.
Obviously, there are other factors (quality of images/writing, right brand fit, but a lot of influencers out there don’t have the traffic to their blog that you do. Long form content, multiple photos AND social promotion can be incredible advertising for a brand (if they know it’s not being sent out into a deserted blog).
Pinterest users go to the platform to make purchase decisions AND they’re comfortable buying from brands. That means you could create things for those new website viewers to buy. If it’s right for them (meaning relevant to the content they came to learn from/buy from/be inspired by not something totally random), they have no problem paying you.
I recommend “lower price point” because these are still cold leads so they won’t spend thousands on someone they just met, but they might spend $57.
Here’s where you can charge the bigger bucks in terms of a product or service. First, make sure to collect these first-time website visitors from Pinterest by getting them to join your newsletter, follow you on Instagram or subscribe to your Youtube channel. Then, nuture and provide value over and over again to these people. Create and share content that’s useful to your people and treat them well. This is how you (over time!!!) are able to sell big ticket items: they know you, they like you and they trust you.
Examples of big ticket stuff:
More brands than ever are aware of the power of Pinterest, and if they’re not, educate them in your pitch or negotiation emails! Pinterest is likely where their target audience goes to find things to buy. Paying an extra fee for 3 pins to go out that further promotes the post should be a no brainer. Again, prove your reach and Pinterest’s power and they’ll see the ROI.