The MOST frequently asked question I get And I totally get why… when starting any new marketing strategy you want expectations so you can measure whether it’s the right strategy for you or not. I honestly find it sooo hard to answer, because I find it’s way more nuanced than that and depends on so many factors about the brand, about the world, about Pinterest.
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Let’s Define “Results” Of A Pinterest Marketing Strategy:
Results = increased traffic to your site from Pinterest.
Other goals you may have for your Pinterest marketing may include sales, inquiries, email subscribers, etc. but traffic is the first results to happen because you need that to reach any of those other goals.
The more consistent targeted traffic = increase in chances that they will perform the secondary action you’re looking for.
What I’ve Found:
What Can Speed This Up Or Slow This Down:
Under 1K Pinterest follower = slower
Brand new account = slower
A LOT of content photos that go with blog posts = faster
Niche/very specific and able to be define with keywords style or target audience = faster
Biweekly new content = faster
Weekly new vertical videos = faster
Viral pin(s) in first few months = faster
Trendy/seasonal content created regularly = faster
Where we’re at in Pinterest’s season (it has typically higher traffic and slower traffic months) = slower/faster