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Content Creators: Wondering How Pinterest Actually Makes You Money?
I realize a sponsored Instagram pays more than Pinterest AT FIRST, but in the long term relying on ANY one platform will not create a sustainable business. Diversify your marketing and diversify your income so no one channel or one income stream determines if you can pay the bills.
Pin This For Later:
My Favorite Ways To Diversify Your Income:
- Sell a product or service from your site
- Affiliate sales
- Up your brand sponsorship rates
- Get into bigger ad programs like Mediavine
- Convert new people into long-term fans
Affiliate Sales
More traffic to affiliate links = more affiliate sales = more passive income.
Ya girl is still getting paid out from a wedding blog I haven’t touched in 5 years just because Pinterest brings so many people to that site.
Up Your Brand Sponsorship Rates
You could do this by adding Pinterest as a deliverable (showcasing your reach there) OR by showcasing how much traffic you get to your site (thanks to Pinterest sending new people your way).
Get Into Bigger Ad Programs Like Mediavine
A lot of these more sophisticated programs require a certain amount of monthly page views and Pinterest can get you there (like we helped our client do on the first slide of this carousel).
Convert New People Into Long-Term Fans
This is a long-term strategy but it’s the best one if you ask me. It means community building is both something that is so authentic and sooooo profitable. It means treating your blog like any other business and playing the long game.
Hit Us Up!
If you know you need more traffic, but IG and TikTok aren’t cutting it…it might be the perfect time to try Pinterest, a platform build for sending people off their site with easy-to-click links in every post.
If you’re going to invest in Pinterest, you’re going to need to know how you’ll make that money back and why it’s a good marketing strategy, so this is my post about that after witnessing my clients use the platform to achieve their specific business goals.
Shoot me a message if you want to learn more about making Pinterest your #1 traffic driver the way it is for most of my clients (who also utilize TikTok, Instagram and affiliate apps like LIKEtoKNOW.it because the more income streams, the better).
What To Takeaway From This Blog Post:
- There are many ways to diversify your income now and it’s beneficial to try at least more than 1 kind.
- If you are experiencing a high number of sponsorships, try increasing your rate to help increase your profit.
- Put in effort to build a long-term relationship with your community – trust us, it will pay off in the end.
