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So, You Hired Us As Your Pinterest Team…Now What?
Pinterest will not be a one-size-fits all thing when you outsource Pinterest to us. You will get a unique strategy and analytics report based on your Pinterest goals and the type of content you produce. You will get unique graphics based on your one-of-a-kind brand. Here’s a breakdown of what happens when you hire us to handle all of your Pinterest needs:
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First Things First, Onboarding:
Our Client Manager, Vicky, will help you with:
- Getting Your Contract Signed
- Pay Your Desposit
- Fill Out Your Onboarding Questionnaire (this is where you tell us your log-in info and about who you want to reach on Pinterest and what you want them to do on your site)
- Get your welcome packet (PDF with the timeline of working together, info about Pinterest and tips on maximizing traffic from Pinterest…plus so much more!)
Profile Set Up & Custom Graphic Creation
With me, Kayla! I am the Pinterest strategy nerd so I love to get your profile set up, optimized and make sure that foundation is STRONG. It’s the #1 thing DIY-ers miss, but it’s so crucial for success.
This is the busiest time for you as a business owner: you’ll have to respond to review your profile and your custom Canva Pin graphic templates just to make sure we’ve 100% set up your profile to match the rest of your business.
Strategy Plan
I also take care of this! Okay, at this point, everything is officially off your hands now and we’ve got you!
Now that your profile and graphic branding represents you and we have a full picture of your business goals, I set out to make a posting plan that supports that.
This includes (but not limited to):
- How many pins/day
- What format of pins we use & how frequently
- How we use different content (i.e. social vs. LTK vs. blog posts)
- When we reevaluate and what KPI’s we track
- Keyword research and targeting plan
Gathering Data
Vicky handles this!
She gathers Pinterest and website data from previous months and inputs onto our comprehensive spreadsheet so that we can really track growth and content performance.
Gathering Content
Our Content Manager, Trisha, handles this part!
Trisha backtracks to gather recent content and input into our internal Airtable. It’s personalized so that we don’t miss content from a single platform you post to & Trisha weekly updates this for our Pinterest Associate.
Strategy Implementation
Our Pinterest Associate, Manda, takes care of this!
After watching a Loom video where I introduce her to your business and a call with me where we talk about the exact strategy plan and goals for the upcoming month, Manda implements via daily posting, idea pin creation, video pins, product tags and more.
Manda is a total pro who has been in this role for over 2 years and she not only knows Pinterest but she knows Pinterest specifically for fashion, beauty, and lifestyle creators.
Monthly Reporting
Both Vicky and Manda take care of this!
Manda fills in the analytics spreadsheet with numbers from Pinterest, Google Analytics, and even some affiliate platforms depending on your goals.
Vicky sends you an email with the most important numbers based on your Pinterest goals, top performing content that month and a link to the full analytics spreadsheet. She then shares all clients with me so I can review.
And Then We Start Again!
From “Strategy Plan”
Other things we do:
- Quarterly calls with you to discuss updates to your business and to share what’s happening on your account
- (For the VIPs) Monthly content titles and topics based on what’s trending in your niche & what performs well for you
- Sponsored Pinterest posting support
What To Takeaway From This Blog Post:
- Basically: a team of badass, highly-trained, incredibly cool women take marketing your blog on Pinterest off your plate and try not to pester you while still keeping you 100% in the loop.
