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6 Pinterest Tips For Fashion Bloggers
If you’re a fashion blogger, content creator, or influencer trying to drive blog traffic from Pinterest, you’re in the right place. Whether you’re brand new to the platform or a seasoned Pinterest user looking to tighten up your strategy, these six tips will help you maximize your visibility, reach the right audience, and drive more clicks to your fashion blog.
Pinterest is more than just a visual search engine. It’s a powerful traffic generator and monetization tool when used intentionally. Here are six proven ways to make Pinterest work better for your fashion blog.
P.S. I’m Kayla Watkins, a Pinterest strategist for 7+ years who’s worked with 100’s of bloggers to market their blogs on Pinterest strategically and with repurposing rather than starting from scratch.
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1. Use Pinterest to Share Extra Photos From Fashion Shoots
After a content photoshoot, you’re often left with dozens of beautiful photos that never make it to your Here’s the thing: those “leftover” images don’t need to disappear to your iCloud photo graveyard. They could be working harder for your blog, your brand and your bottom line without much extra effort.
Most fashion creators treat Pinterest as an afterthought, or worse, just another place to post the same content from Instagram, but Pinterest has a completely different energy. It rewards volume, variation and evergreen value.
- Volume: I recommend pinning a Bare Pinimum of 3 pins/day everyday. That seems like a lot if you’re coming from social media BUT it’s really not ¼ of the effort to get that done because every pin is repurposed content.
- Variation: Pinterest rewards “fresh pins” meaning either
- a brand new URL/blog post to the Pinterest platform
- a brand new image to the Pinterest platform that links to URL/blog post already on the platform
- Evergreen value: While seasonal content definitely has its place on Pinterest, content that works year round is going to stabilize your Pinterest traffic and work best for the timeline of Pinterest. It can take 3-6 months to index content and get it put in the right place, so if it’s content that’s specifically for June 2025 (like a sale), that’s not going to work well when it gets found 6 months later or even years later. Evergreen content, on the other hand, certainly will. And that is NOT something Instagram can offer.
So next time you finish a photoshoot, upload all your photos to Pinterest. Don’t post them right in a row, but just leave 1-2 days in between each pin. Link a majority to the blog post and, if you feel like experimenting, link 1-2 to the relevant LTK post.
I will always recommend blog posts because they’re so much easier to adjust when products expire and you’re reaching new people so they want value first > THEN they may purchase. Your blog also has your email list, links to your social.. other ways to nurture these new readers and connect them to your community long term.
Go a step further and design pins in Canva that have these extra photos + text overlay about the blog post (which the search engine can use to help categorize content and also entices more people to click that graphic and go through to the blog rather than just save your pin for inspo).
You’re not just “dumping” photos—you’re creating a content ecosystem that keeps working for you long after the Instagram post disappears. Pinterest doesn’t care if it’s your 1st-best or 4th-best photo from a shoot. If it’s clear, visually enticing and useful to pinners, it can still rank. It can still get saved. It can still get clicks.
2. Create Quick, Evergreen Roundup Blog Posts
If you want to consistently show up on Pinterest without constantly reinventing the wheel, evergreen roundup blog posts are a great way to do it.
These types of posts, like “10 Must-Have Spring Shoes for 2025” or “7 Affordable Places to Shop for Trendy Fashion Pieces,” are high-performing for several reasons:
- They’re easily skimmable and valuable to readers.
- They naturally incorporate affiliate links.
- They give you multiple opportunities to create Pins from just one blog post.
- They are a great way to quickly jump on Pinterest Trends.
- They allow you to reuse content from Instagram, other blog posts and LTK rather than having to create new content every time.
- They are easy to create quickly therefore giving you more “fresh” content for Pinterest.
Why Roundups Work So Well on Pinterest
Pinterest users are planners. They’re often searching weeks (or even months) in advance for inspiration tied to seasons, events, or wardrobe shifts. So when you publish a well-timed, helpful, roundup post, you’re showing up right when your audience is looking.
I also find that Pinners want options and that giving them options on your site naturally entices them to click through the pin rather than just save the pin itself. They want to see all the options and need to click-through to do so.
Here are some fashion roundup post ideas that I can pretty much guarantee would do well:
- “5 Outfits to Wear to a Summer Wedding”
- “10 Amazon Fashion Finds for Busy Moms”
- “7 Fall Staples Every Capsule Wardrobe Needs”
- “My Go-To Airport Outfits for Travel Days”
- “8 Ways to Style [fashion item] in [year]” i.e. “8 Ways to Style Maxi Skirts in 2025”
These titles are not only search-friendly but also align with Pinterest’s most searched-for queries like:
- “What to wear to [event]”
- “Capsule wardrobe for [season]”
- [fashion item] outfit ideas
Step-by-Step: How to Create a Roundup Blog Post That’s Pinterest-Ready
Step 1: Choose a topic with longevity
Pick a theme that will still be relevant in 3–6 months (and even next year). Seasonal outfit ideas, shopping guides or style tips tied to a specific lifestyle (like workwear, travel, or mom life) are ideal. This is best case scenario, but I’m not opposed to hopping on a trend either. If you’re able to crank out more content, then having a trendy fashion piece (i.e. jelly flats) will hit big now and eventually slow down in traffic.
Step 2: Use SEO and Pinterest-friendly titles
Your post title should mimic how someone might search:
Think “How to Style Linen Pants for Summer” instead of “My Favorite Look This Week.” Clear > clever every time.
Remember that pinners don’t know you or really care about you (yet!). They want answers to their questions, inspiration, education, tips, etc. They care about themselves and getting the information they need. It’s your job to provide that right away > give them reasons to stay around and connect more about you to become loyal fans, subscribers, followers.
I’m still in my learning-Google-SEO-era SO if the Pinterest-preferred title is not the same as the preferred title, I always vote going the Google route. Make the post as Google SEO-friendly as possible and change the Pin title, graphic text overlay, etc. when you get to creating pins and posting on Pinterest. They do not have to be the same!
Step 3: Add shoppable links
Use affiliate links throughout the post and at the end. If items might sell out, offer similar options or update seasonally to keep the links fresh. High-value fashion content lends itself seamlessly to affiliate links. People see the outfit and want to recreate it. Keeping your affiliate links visible is key to allowing them to take that opportunity.
If you have something they can shop that belongs to you: i.e. an e-book or virtual fashion stylist services, you want to include those on the blog post as well.
Step 4: Turn each point into Pinterest content
From one post, you can create:
- Photo Pins: If each point in the roundup post has a photo (it likely will) than each photo becomes 1 pin to share on Pinterest.
- Text Overlay Graphic Pins: Include 1-4 photos and a keyword-rich text overlay like “7 Transitional Outfits for Fall” to create more pins. Having a suite of graphics already created in Canva to promote your blog posts makes this incredibly quick and easy.
- Collage Pins: Use Canva to create mood board-style graphics with the products or individual outfits int the post. These are highly saveable and work well with titles like “Spring Capsule Wardrobe Essentials.”
- Video Pins: If you’ve filmed try-ons or reels, repurpose them into quick-cut outfit highlight videos for even more reach. In my opinion, video pins are optional on Pinterest. They fluctuate in their ability to get traction, but I think they’re worth testing if you already have the content ready to go.
Step 5: Link each pin directly back to the blog post
This is the key to turning Pinterest views into blog traffic and clicks. Each pin should lead readers to the full post for outfit links, sizing notes, or more photos: whatever adds value.
Bonus Tip: Reuse and Refresh!
Once you’ve created one strong roundup, you can:
- Update it seasonally (ex: “10 Fall Staples for 2024” becomes “10 Fall Staples for 2025”).
- Re-share it with fresh pins every few weeks using new visuals and slightly varied titles.
- Break it into micro content for Instagram, LTK, and Threads.
3. Use “How To” and “What To Wear” Titles Strategically
When it comes to Pinterest, success isn’t just about beautiful photos and graphics; it’s about being searchable. One of the simplest (and most effective) ways to show up in search is by using intentional, keyword-rich titles.
Pinterest users aren’t just scrolling for fun—they’re actively searching for solutions, inspiration, and guidance. They’re planners looking ahead to events, seasons and styling dilemmas. That’s why titles like these perform so well:
- “How To Style Wide-Leg Jeans”
- “What To Wear To A Spring Wedding”
- “6 Simple Outfits To Wear To a Summer Brunch”
- “How To Layer Spring Dresses to Wear in the Fall”
- “What To Wear When Traveling Internationally”
These kinds of phrases align with the top fashion-related search queries on Pinterest, so they’re gold for fashion bloggers and creators who want their content to actually be found.
Why These Titles Work
These titles mirror exactly what your ideal reader is typing into the Pinterest search bar.
They’re:
- Specific (but still broad enough to have strong search volume)
- Practical (they solve a problem or answer a question)
- Evergreen (they don’t rely on trends or short-lived moments)
Using titles like this signals to Pinterest’s algorithm:
“This content is useful, relevant, and aligned with what users are searching for.”
That increases your chances of showing up in search results, being recommended in the home feed, and getting saved (which tells Pinterest your content is worth circulating even more).
| Before | After |
|---|---|
| “My Favorite Look Lately” | “How To Style Linen Pants for Hot Weather” |
| “Spring Vibes” | “What To Wear This Spring: 5 Outfit Formulas That Always Work” |
| “Chic Wedding Guest Look” | “What To Wear To A Spring Wedding (That’s Not a Dress)” |
Where to Use These “How to ” and “What to Wear” Phrases.
You can use them throughout your Pinterest strategy:
- Blog post titles
- Pin titles
- Text overlays on your pin graphics
- Inside your pin descriptions
- Board names
Bonus Tip: Use Pinterest Search to Brainstorm Titles
When planning your next blog post or pin, try this:
- Go to the Pinterest search bar
- Type “how to style…” or “what to wear…” and see what suggestions pop up
Pinterest auto-fills those results based on what real users are searching. That’s your built-in keyword research tool and content creation idea generator, and it’s totally free.
You can also check out Pinterest Trends, like I mentioned in the above roundup tip.
4. Keep Affiliate Links Updated and Shoppable
Pinterest traffic is a long term traffic driver, meaning someone might find and click on one of your pins months, even years after you post it. That’s great for passive income, but only if your affiliate links are still working.
Regularly audit your top-performing pins by:
- Clicking through to ensure products aren’t sold out.
- Updating links if you’ve switched affiliate platforms or shops.
- Using tools like LTK, ShopStyle or RewardStyle to create up-to-date, easy-to-replace links.
- Update with “similar to” options if the item(s) is sold out.
If you have a virtual assistant or someone on your team that manages affiliate links, reminding them of the evergreen potential on Pinterest is so important. It’s not a 24-hour Instagram story. Pins live for years, so you want those pinners to have the same opportunities to shop even if it’s just similar items.
5. Use Pinterest Search to Find Blog and Pin Title Ideas
Before you title your next blog post or pin, head to the Pinterest search bar. Type in a keyword like “summer outfits” and take note of the auto-fill suggestions. It’s Pinterest telling you exactly what users are searching.
From there, you can craft titles that are:
- Aligned with popular search phrases
- Easier to rank for
- More relevant to your audience’s needs
Doing keyword research directly in Pinterest helps improve your discoverability organically—no guesswork required.
Check out this blog post all about using Pinterest to create your blog content calendar to get a step-by-step guide to coming up with fashion blog post ideas.
6. Include a Clear Call-To-Action (CTA) On Every Pin
CTAs tell the viewer what to do next. Every pin should:
- Make them curious
- Lead them to take action
- Create a sense of urgency or added value
Examples:
- “Click to see 10 more outfit ideas!”
- “Get the full look breakdown on the blog.”
- “Tap to shop the full capsule wardrobe.”
Use your pin graphics and descriptions to entice clicks. Make it clear that your Pinterest post is just a preview—and that more value is waiting for them on your blog or shop page.
Pro tip: Pins with text overlays and a CTA convert significantly higher than plain images.
Final Thoughts: Make Pinterest Work For Your Fashion Blog
Pinterest is an aesthetically pleasing little slice of internet heaven, but when used strategically, it can become a core part of your blog traffic and revenue plan. If you’re overwhelmed trying to make it all work (and post to all the platforms), we’re here to help.
Let’s take Pinterest off your plate. We specialize in Pinterest marketing for fashion bloggers and influencers who want consistent traffic, affiliate revenue and email list growth without adding more to their to-do list.
Book a free discovery call to see if our Pinterest strategy & management services are the right fit for you.
