How Bloggers Can Monetize All That Pinterest Traffic

It’s VERY Possible to Monetize Pinterest Traffic

Brands and bloggers are starting to get it, but I feel like I have to keep spreading the good word about what Pinterest traffic can truly do to move the needle in your business (aka bring in the big bucks).⁠⁠
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It’s a long-term, sustainable solution- not a quick fix BUT if you’re patient and creative, it pays off. The time to start thinking about how you can make some money from all those “outbound clicks” from Pinterest is now. Having this in place beforehand and adjusting as you go along can make for the kind of income you thought only influencers with 800K+ followers on IG could make.

How Pinterest Traffic is Different Than Social Media Traffic

1. Pinterest traffic is cold: People that come from Pinterest to your blog do not know you. Searches on Pinterest are largely “unbranded” meaning they’re searching on the platform for information, inspiration, products, etc. BUT they don’t care who gives them it. That means they don’t come to your website because they see you as legit because you have 1 million followers on Pinterest. They come to your website because they came across your Pin, thought it applied to what they want to learn more about, then clicked through. It’s so important to remember that Pinners do not know you yet. Pinterest is top of funnel in marketing terms. Viewing your blog posts from the eyes of someone brand new to your world will help you convert SO much better.
2. Pinterest traffic is intentional/seeking something specific: There is less mindless scrolling on Pinterest than on social media. Yes, people go to their home feeds and scroll, but the algorithm provides them with content similar to other content they have engaged with and adjusts to include more content as the Pinner scrolls down, enlarges pins, heads to websites, etc. Also, Pinners often just hop on to search for very specific things they need (recipes, outfit ideas, nail inspo, etc.). This intentionality means that if they landed on your blog post about “x topic,” they didn’t just happen upon it. They were actively looking for “x topic” today or in the past.
3. Pinterest traffic is ready to buy: Sprout Social says that, in 2025, 85% of weekly Pinterest users have made a purchase from Pinterest pins. They are going to be inspired, yes, but they are also going to spend money. The people on Pinterest are often the spenders of the household and they are ready to research what they’re thinking of and then make the purchase. Again, it speaks to their intent and their reasoning for the platform. That makes selling to these people easier IF you can remember they’re still new to you, and need proof that your product/service is valuable.

The Top 5 Ways to Make More Money from Pinterest Traffic as a Blogger

1. Charge more for sponsored blog posts

It’s plain and simple: if you can prove your blog receives more eyeballs on your content and more clicks to links you share than you can get more money for your blog posts, because there’s more in it for the brand. So often blogs are forgotten about as a way to make money with brand deals which is mind boggling to me. People that end up on blogs vs. social media posts are ready to purchase. A well-written blog post with easy-to-shop links will convert better than a social media post someone happens upon and all the shopping that has to happen off-platform/via a link in your bio.

Here’s a thing: if you’re using Pinterest to get traffic to your blog (maybe alongside Google), you are in the minority of content creators who actually get high traffic to their website. . Long form content, multiple photos AND social promotion can be incredible advertising for a brand (if they know it’s not being sent out into a deserted blog).

That means proving your reach (via stats on a media kit, for example) in both traffic and conversions is a shoe-in for getting brands to invest in something besides a reel or, better yet, in addition to a reel.

Obviously, there are other factors like quality of your images and writing, the right brand fit, brand budget, etc., but I think we’re returning to the era of long form content and most brands know it. If you can prove you have loyal readers that shop and that come back to your site via your newsletter, Google and Pinterest… why wouldn’t they want to meet them there on your blog?!

2. Add Pins as a deliverable in brand deals

If you do have any sponsored brand deals, adding in a sponsored Pin is an incredible way to just add more income to that contract plus expand the brand’s reach for much longer.

If you can prove you’re reaching people on Pinterest, partnering with you on that platform is a no brainer. Showcasing your outbound clicks, monthly views, saves, etc. and reminding brands of the longevity of a Pinterest post is how you can get 1-3 pins as a deliverable. While Pins do not take very long to create (because you’d be repurposing content you already created for that deal), the impact is powerful. With a 3 1/2 month half life, pins can last for years and deliver the brand incredible results you can point to. That shows the success of that partnership and build brand trust teeing you up for potential future partnerships.

The other reason I love Pins as brand deal deliverables is because these Pins serve you in the long run as well. All the traffic to this post doesn’t just benefit the brand, it benefits you.

P.S. You can and should mark paid partnerships on your Pins. Brands can also promote your content for a bigger reach for both of you (at a lower price point than social media boosting.

2. Sell a lower price point product or service

Pinterest users go to the platform to make purchase decisions AND they’re comfortable buying from brands. That means you could create things for those new website viewers to buy. If it’s right for them (meaning relevant to the content they came to learn from/buy from/be inspired by, not something totally random), they have no problem paying you.

I recommend “lower price point” because these are still cold leads so they won’t spend thousands on someone they just met, but they might spend under $67. That’s not an investment that they’d need a ton of proof for, and if you content is high enough quality, that might be all the proof they need to take the leap. If you’re having trouble thinking a low ticket offer I’d start with the post you get the most Pinterest traffic to (you could also do this with Google or any recurring traffic that you know you can count on). I wouldn’t recommend anything seasonal unless those numbers are so high… then maybe it’s worth a seasonal offer/product. Otherwise, pick your highest visited evergreen blog post from Pinterest. Come up with an offer for that post that would be an obvious next step for anyone visiting from Pinterest.

Examples of low ticket offers (digital products):

• fashion blogger: capsule wardrobe guide
• travel blogger: 10 day itinerary & map
• food blogger: monthly membership with meal plans & grocery lists
• home decor blogger: curated furniture suggestions for every budget
• beauty blogger: everyday makeup tutorials

3. Turn these cold viewers into warm leads

Here’s where you can charge the bigger bucks in terms of monetizing your Pinterest traffic. As we know as marketers, it’s easier to convert when your lead is warm. They know, like and trust you, so purchasing from you feels less of a risk.

Since they’re cold coming from Pinterest, we want to help them become warm by enticing them to stay in your community for longer. While you could send them to social media and nurture them there, I would recommend prioritizing getting them on your email list instead. They may only take one action, and you want that one action to be joining a list you own. Email lists allow you to promote as often as you want and shows higher brand loyalty. Getting their email is a big thing, and it requires giving them a reason to join.

Make sure your opt-in is doable for you and exclusive and interesting for them. There are so many good ones across the internet that entice cold leads to stay a little longer in your world.

Example of opt-ins:

• fashion blogger: seasonal capsule wardrobes
• travel blogger: printable packing checklist
• food blogger: access to new recipes before anyone else
• home decor blogger: notification of sales and curated home decor round ups
• beauty blogger: bank of exclusive tutorial videos

4. Sell higher ticket offers to your community

Now you’ve got a loyal community that gets every new blog posts, your exclusive newsletter offer, first dibs on your new offers… guess what?! They want more! Pay attention to what they’re asking you or clicking on most frequently and give them something that can help solve a problem for them.

Because you’ve turned these newbie, cold Pinterest people to warm, blog fans and customers… purchasing a higher ticket offer is more feasible.

Examples of higher ticket offers:

• fashion blogger: virtual styling for 1 event
• travel blogger: custom 3 day travel guide
• food blogger: custom weekly meal plan
• home decor blogger: custom room styling or product list
• beauty blogger: custom make up product suggestions

Maximize Revenue From Pinterest Traffic

Monetizing Pinterest traffic isn’t just possible—it’s wildly effective when you treat that traffic with the intention it deserves. Pinterest users are primed to take action. They’re searching with purpose, they’re ready to be inspired and, most importantly, they’re ready to buy. If you can shift your mindset from just “getting clicks” to “creating conversions,” you’ll start to see how powerful this platform can be for generating consistent, long-term revenue. Whether it’s through low-ticket offers, high-value services, or brand partnerships, there’s ample opportunity to make sustainable income.

Remember: the clicks is just the beginning. What matters next is what those visitors see, feel, and do once they land on your blog. Meet them with clear value, compelling content, and a smart monetization strategy. This will turn cold Pinterest visitors into warm leads, loyal community members, and repeat customers. In my opinion, remembering that you’re a business first and foremost helps create a funnel that provides you with the revenue to keep creating the kind of creative, valuable content you want to make for years and years.

Don’t forget, we’ve got plenty of tools to help you get that Pinterest traffic: from our newsletter with week tips & Pinterest trends to our Pinterest Management service. Just reach out, with any Pinterest need :).