How to Create ShopMy Content and Pinterest Content at the Same Time

In the last month, talk about ShopMy, the affiliate marketing platform where creators can curate their own collections and share products they love to make commission on any sales, has skyrocketed. There was a little controversy at LTK (another popular affiliate marketing platform), and creators are just looking to diversify their income. If you’re creating content over there and want to make more affiliate income AND post on Pinterest consistently, this is the blog post for you. I’ll help you create a simple content repurposing workflow so you can post on both ShopMy and Pinterest more efficiently.

This works great for all bloggers, influencers, content creators or even just ShopMy curators… whoever creates content and shares affiliate links on the platform and wants to give the content they create a second, third, fourth, fifth life.

Let me help you turn one piece of content into become multiple ShopMy posts AND multiple Pins without doubling your workload.

Why Pinterest Is a Game-Changer for ShopMy Creators

You’ve heard this over and over, but Pinterest isn’t just another social media platform. It’s a powerful visual search engine. Unlike Instagram or TikTok, Pins remain discoverable for months (even years) after posting, giving your ShopMy content long-term exposure. 

Key Benefits of Using Pinterest for ShopMy Content:

• Niche Audience Reach: Tailor your Pins to specific interests like “old money fashion” or “moody living room decor” to attract engaged audiences.
• Extended Lifespan: Pins don’t expire, so a single post can drive traffic to your affiliate links for years. ShopMy’s commission structure rewards consistent traffic over time, making Pinterest’s long lifespan especially valuable
• High Purchase Intent: Pinterest users are actively looking for inspiration and products, making them more likely to purchase via your links.

A Quick Primer: How ShopMy Is Structured

Before we get into the workflow, it helps to understand how ShopMy is actually organized, because once it clicks, you’ll see exactly why it pairs so well with Pinterest.

ShopMy is built around three main elements:

• Sections: the top-level categories that live at the top of your shop page and act like navigation tabs. Think: Beauty, Closet, Home, Pets, Kids. They help your audience find what they’re looking for without having to scroll through everything at once.
• Collections: live inside each section and are where the real curation happens. A collection is a themed grouping of products i.e. “Spring Vacation Outfits” or “My Everyday Skincare Routine.” Each collection has its own shareable URL, which is a big deal for Pinterest (more on that in a second).
• Links are the individual commissionable product links that live inside each collection. You can add products by searching ShopMy’s catalog, pasting in a URL from any retailer’s website, or using the mobile snapshot feature to grab links on the go directly from your browser.

There’s also a fourth content type worth knowing about: shoppable Posts. This is where you connect an existing Instagram, TikTok, or YouTube post directly to your ShopMy shop and tag the products featured in it. It creates a shoppable social media feed right inside your shop, and it’s one of the features that makes ShopMy especially easy to repurpose for Pinterest.

So why does any of this matter for Pinterest?

Because every collection and every shoppable post on ShopMy has its own link. That means instead of just pointing people to your shop homepage and hoping they find what they want, you can send Pinterest traffic directly to the exact collection that matches what your Pin is about. Someone clicks a Pin about “cozy living room decor”? Send them straight to your Home Decor collection. Promoting a specific outfit? Link to that exact collection.

It’s a much warmer handoff than dumping someone on a homepage, and it means you can start driving ShopMy traffic from Pinterest even if you don’t have a blog yet.

Why Blog Posts Still Win for Pinterest → ShopMy Traffic

Here’s something worth understanding about the person on the other end of your Pin: they have no idea who you are. A Pinner’s journey starts with a problem, a question or a craving for inspiration. They open Pinterest, search something broad, let the algorithm narrow it down, scroll until something stops them, click to see more and then click again to actually get the information they came for.

They’re not looking for you specifically. They’re looking for the answer, and you just happen to have it. That’s why the content waiting for them on the other side of that click has to deliver real value, not just a product grid. A ShopMy collection is beautiful and shoppable, but it doesn’t have enough context to warm up someone who has never heard of you before. There’s no story, no explanation, no reason for them to trust your recommendation over anyone else’s.

That’s why my number one recommendation is still to promote blog posts that contain your ShopMy links NOT the collection links alone.

And here’s the other reason I’ll never stop saying this: always point people to the part of the internet you own. Pinterest will send traffic to wherever you link it for years. If ShopMy changes something, rebrands, or goes away entirely, any Pin pointing directly to your ShopMy collections loses its value overnight. But if that traffic is going to your website? It’s yours forever.

The difference becomes obvious when you think about what you can actually do with a new visitor. Someone lands on your blog post “10 Fall Dresses to Wear to a Wedding” and you can:

• Sell them dresses via your ShopMy links
• Convert them to email subscribers
• Keep them on your site longer by pointing them to related content
• Turn them into social media followers

Someone clicks a Pin that goes straight to your ShopMy collection and you can:

• Sell them dresses via your ShopMy links

That’s it. One opportunity versus four. The blog post wins every time.

How to Create Content for ShopMy and Pinterest Simultaneously

My favorite way to explain things is with an example so that we can more clearly understand the workflow for creating ShopMy collections Pins in a strategic, efficient way. Let’s say you’re a fashion blogger that has an outfit you want to share. 

1. Take a vertical photo (2:3 ratio, 1000x1500px)
2. Take a short vertical video
3. Create a ShopMy collection with all the products tagged
4. Create a shoppable Post on ShopMy by linking your social media post and tagging the same products
5. Design a product collage graphic in Canva using the product images

Result: One outfit = 3 ShopMy content pieces + 3 Pins (before you even add a blog post)

• ShopMy pieces: photo collection, video post, product collage collection
• Pins: static photo, video Pin, product collage Pin

If you add a blog post: One outfit = 3 ShopMy pieces + 7 Pins

• 3 content-based Pins (photo, video, collage) linking to ShopMy collections or the blog post
• 4 text overlay graphic Pins with different keywords, all linking to the blog post

How to Optimize Your ShopMy Content for Pinterest

Choosing the Right ShopMy Post Dimensions for Pins

Pinterest recommends a 2:3 aspect ratio (e.g., 1000 x 1500 pixels). This size ensures your Pins stand out without being cut off in feeds. Use this size for both your lifestyle photos (outfit photos, skincare flatlay, etc.) and your custom, branded Pin graphics. If you automatically do this for ShopMy you’re more quickly able to repurpose it to Pinterest. 

When creating graphics to promote your ShopMy post further use Canva to create Pin templates that you can reuse. Make sure your design includes:

• Bold, legible text overlays
• High-quality images
• A clear call-to-action (e.g., “Shop My Look” or “Get This Home Decor”)
• Your brand name or blog website

You should also create product collage Pins like this one using the background remover tool on Canva. OR skip all of that and download my free affiliate pin templates…

Writing Pin Titles & Descriptions

Your Pin titles and descriptions should include keywords that match what your audience is searching for. Leave out brand names and other specifics that might narrow down your audience too quickly. Think about what they would be searching for where your content would be the solution.

For example:

• Title: “Fall Capsule Wardrobe Essentials”
• Description: “Looking for cozy fall wardrobe staples? Find the best affordable fall outfit must-haves from light layers to cozy sweaters to wear all season long.” 
• Ad disclosure: Because this is linking directly to an affiliate link, you need to disclose that you make commissions from this post. I am NOT a lawyer, but I believe “#ad” in the description is sufficient. You can also include this disclosure within the graphic itself. 

Where to Link Your Pins

• Best: link to a blog post with embedded ShopMy links or a ShopMy widget
• Good: link directly to a specific ShopMy collection (each collection has its own shareable URL)
• Worth testing: ShopMy’s shoppable Post links, especially for video content

Advanced Strategies to Monetize Pinterest for ShopMy

Roundup Collections = Pinterest Gold

ShopMy collections are already built for roundup, so use this to your advantage. Make a roundup blog post with ShopMy outfits for that season, an occasion, with an article of clothing, etc. Doesn’t have to be intense to be a blog post that Pinterest users will be interested in clicking on. They love roundups like “10 maxi dress vacations outfits,” “5 ways to wear barrel jeans,” “6 simple brunch outfits,” etc. This gives every individual outfit inside even more of an opportunity to be found and shopped.

Seasonal and Trending Content

Seasonality matters on Pinterest. Plan your content 60-90 days in advance. For example:

• Start Pinning holiday gift guides in September.
• Pin spring break outfit ideas in January.
• Share beach vacation essentials in April.

Use trending keywords and themes to boost discoverability. The Pinterest Trends tool is a great way to find out when specific keywords historically peak in your niche. We also send weekly Pinterest trend reports to our Pinterest for Bloggers newsletter subscribers. These include growing trends so you know what’s on its way up. 

Tracking What’s Working: ShopMy Analytics + Pinterest Analytics

Pinterest Analytics provides insights into Pin performance. When looking at affiliate content that you’re posting on Pinterest, you want to measure both the analytics on Pinterest and the conversion insights on ShopMy.

On the Pinterest side, focus on:

• Outbound Clicks: Are users clicking through to your ShopMy links either via your blog posts or direct to ShopMy? Which link type gets the most outbound clicks? Which type of Pin (video, text overlay, product round up or static) gets the most outbound clicks?
• Saves: Saved Pins signal content that resonates with your audience and that they may be saving to shop later. How can you increase CTA’s (calls to action) on Pin graphics or descriptions to entice them to go from the pin directly to shopping?
• Impressions: Which keywords (in Pin graphics, Pin descriptions and Pin titles) are getting the most impressions. This may be a sign that they are highly searchable and worth repeating for future content.

On the ShopMy side, focus on:

• Conversions: Which collections are converting when traffic comes from Pinterest? Which individual products are getting the most clicks/commissions from that traffic?
• Collection performance: Use ShopMy’s link-level tracking to compare performance across collections

Quick Takeaways

• Shoot vertical from day one. 2:3 ratio works for ShopMy posts AND Pinterest
• One outfit/look/product roundup can become multiple ShopMy collections and 7+ Pins
• Whenever possible, drive Pinterest traffic to your blog (the part of the internet you own)
• ShopMy collections have their own shareable URLs… use them as Pin destinations when you don’t have a blog post yet
• Roundup collections are easy to build on ShopMy and are exactly what Pinterest users love to click
• I create free affiliate pin templates that can help you get started right away

FAQ: Pinterest for ShopMy Creators

What are the best dimensions for ShopMy content I want to repurpose on Pinterest?

Pinterest recommends a 2:3 aspect ratio (1000 x 1500 pixels) for static Pins, and the same dimensions work well for video too. The good news is that if you’re already shooting vertical content for your ShopMy posts and shoppable Posts, you’re basically done. Build the habit of shooting and editing at this size from the start so that repurposing to Pinterest requires zero extra effort.

How do I share a ShopMy collection link on Pinterest?

Every collection on ShopMy has its own unique URL. To grab it, navigate to the collection you want to promote, copy the link, and use that as the destination URL when you create or schedule your Pin. This sends Pinners directly to the specific collection your Pin is about rather than your shop homepage, which makes for a much smoother experience and a shorter path to the sale.

Should I link my Pins directly to ShopMy or to my blog?

Your blog, whenever possible. Pinterest traffic is cold traffic… those users don’t know you yet, and a blog post gives you the space to actually connect with them, provide value, and give them a reason to trust your recommendations. A ShopMy collection is a great destination if you don’t have a blog post to go along with a specific collection yet, but make building out those blog posts a priority. You’ll get more out of every Pin in the long run.

What types of ShopMy content perform best as Pins?

Vertical photos with text overlay and product collages tend to perform really well because they’re visual and immediately communicate what’s being sold. Short videos are worth repurposing only if you’re already doing them. I wouldn’t add them on for the sake of Pinterest (as they tend to get impressions and not outbound clicks).

I need to disclose affiliate links on Pinterest when using ShopMy?

Yes,and I want to be upfront that I’m not a lawyer, so please do your own research here. My understanding is that including #ad in your Pin description is a common way to disclose that your link is commissionable. You can also add a disclosure directly onto your Pin graphic. When you’re linking to a blog post rather than directly to ShopMy, make sure your disclosure is visible on the blog post itself as well.

Can I use ShopMy if I don’t have a blog?

Absolutely. ShopMy works well for creators at every stage. You don’t need a website to build a shop, create collections, or start driving traffic from Pinterest. If you don’t have a blog yet, focus on creating strong collection pages with clear themes and link your Pins directly to those. Just know that adding a blog into the mix later will significantly increase what you’re able to do with the traffic Pinterest sends you.