Pinterest for Travel Bloggers: Complete Guide

I started this series of 2026 Pinterest marketing tips for bloggers by niche with food bloggers, and I have to go to Pinterest for travel bloggers next because they are the 2nd niche that HAS to be on Pinterest. Here’s why: you create content on your site that you want people to see, and people look up that content like crazy on Pinterest. Pinners are planners, so it makes sense that they want to start on Pinterest to plan their next vacation.

Also, travel content is extremely visual, so that makes a visual search engine (ahem PINTEREST), the right place to share content. You have thousands of beautiful photos of different destinations and every single one can be shared on Pinterest over time. You don’t have to select your top 5 like you would on social media, because Pinterest allows you to repurpose content indefinitely.

How Travel Bloggers Get Traffic from Pinterest

If I’ve got you even a little interested in utilizing Pinterest for getting more traffic to your travel blog, you may want to know a little more about the user journey of a Pinner. How do they use the platform to plan their next trip? How can you show up as a resource for your target audience?

Let’s walk you through how one user, let’s call her “Shelby” would look for travel content. She likely is starting with the question “where should I go next?”

Here’s how she might approach that as an avid Pinner:

1. She’ll head to the home feed and search with whatever constraints or starting points she has already decided on. For example, she might search “winter travel for families.” Some other search types at this point:
   • “best midwest travel destinations”
   • “affordable summer travel ideas”
   • “best countries to visit in South America”
2. She’ll scroll in her feed and see a pin that has beautiful photos and text overlay that says “10 best winter travel destinations for families in 2026.”
3. She’ll click the pin to make it larger on her screen.
4. She’ll either save that to read later on her “Family Travel” board, or she’ll click on the pin again to get sent to a blog post all about this topic.
5. She’ll read the blog post that contains photos of each location, details on what makes each location the best for families AND additional internal links to travel guide blog posts for each location.
6. She’ll click on one of the internal links to read the “Aspen Winter Travel Tips for Families.”
7. Then, she’ll come across a place on that blog post that offers a free Aspen family packing list if she opts-in. She’ll sign up to get the packing list and will check “yes” to getting additional newsletters from the blog.
8. She’ll then see all the new content the blogger creates and be a real community member and fan (likely moving the relationship to social media as well).

Other ways the Pinner might Interact:

She might also purchase from affiliate links, look into products that live on the blog (i.e. a $27 Travel Itinerary Google Sheet Template”) or even book a virtual travel agent consult call. There are soooo many options when you get the right people to the right site. If the content is high quality, you can easily convert someone who is actively looking for high quality content about that topic.

Monetizing Pinterest for Travel Bloggers

Hopefully that user journey made this clear, but in case it didn’t: you can absolutely monetize Pinterest traffic and begin to make more money with your travel blog. It’s all about setting up a funnel and using Pinterest at the top of that funnel to send targeted people to your website.

Let’s what you through an example:

1. User searches “4 day London itinerary.”
2. They come across a Pin that describes exactly that.
3. They click through to your blog.
4. Once they’re on the blog, you makes money with display ads as the user is reading through their detailed blog post.
5. Throughout the post their are opportunities for the user to purchase from affiliate (whether it’s credit card referrals, hotel partnerships, the best carry-on luggage, etc.)
6. Then, they become an email subscriber (like we talked about in the section above) and now you’ve got a returning reader and shopper.
7. NOT TO MENTION: the whole blog post was sponsored by the London Tourism Board so you got paid to write the post. Why did they select you to work with? Because you get consistent website traffic via Pinterest and Google.

Travel blogs are easier to monetize than a lot of blogs because the affiliate commissions tend to be higher value because the purchases (flights, hotels, tours, etc.) are more expensive.

Long-Term Benefits of Pinterest Traffic

The other thing about utilizing Pinterest for your travel blog is that every single post you share to Pinterest has such an incredibly long shelf-life. Travel is seasonal and cyclical which means you sharing this year’s Aspen Winter Travel Guide will perform this year… and next year… and the year after that… and the year after that. It’s incredible to watch the same pins resurfacing each year during their designated seasons.

You need the right Pinterest marketing strategy to do that BUT if you do it right, you’ll see that content continually resurface and the funnel continually be fed. Soon the corner of the internet that you own becomes a consistently busy and visited place by both new readers and loyal community members without you constantly having to reinvent the wheel. You can simply update old blog posts and create new pins to link right back.

It’s not like fashion or home decor where trends die quickly. Travel content is mostly evergreen which makes mastering search engines essential.

Not to mention there are so many benefits to having a loyal fanbase and a highly trafficked website. If you want to do any of the below in the future, Pinterest could be huge in helping that come to life.

How to Make Money as an Established Travel Blogger:

• digital product library for passive income
• longterm brand partnerships
• sponsored travel and transportation
• travel coffee table book
• virtual travel consultation services

The possibilities are endless when you grow a travel blog strategically!

When Travel Blogs Should Outsource Pinterest Management

I would hope that by now you realize why travel bloggers should pin their content now, but if you’re wondering whether you should DIY your Pinterest account or outsource Pinterest management to a Pinterest strategist or Pinterest marketing agency, like us… here’s what I’d recommend.

In short: eventually, I would recommend outsourcing Pinterest simply because it’s essential to your business model. I think when you outsource is really the key!

What you should have in place before outsourcing Pinterest management:

• a functioning and easy to navigate website
• an email marketing plan (biweekly or weekly newsletters? what’s the format? Flodesk or Convertkit?)
• a free opt-in that’s compelling
• 10+ blog posts already live
• make sure these blog posts
  • are (Google) SEO optimized
  • contain high quality photos and text
  • promote the opt-in
  • have a pop up and other ways to capture emails
• have a schedule for producing future blog posts consistently (I would say at least 2/month)

And that’s it… at that point, I’d say you’re good to outsource. I don’t recommend this to every niche, but travel bloggers could use the professional support because it increases the speed at which you’ll see results and because it will definitely work for your niche. In other niches, you might want to try out the platform on your own first before outsourcing or have a certain amount of money coming in… but with travel, the ROI on Pinterest will be there. You just have to start and you want to make sure you’re doing it well from the get-go.

Using Pinterest to Get Travel Blog Post Ideas

Yes, you should promote every piece of content you create on Pinterest, but you should also consider going to Pinterest for content ideas. Pinterest is underutilized as a content creation tool, but since it’s the starting point for travel decisions by the travel deciders in a family… it’s a great starting point for travel bloggers as well.

When it comes to creating a strategic content calendar as a travel blogger, Pinterest is a great resource. For the most part, you aren’t often starting from scratch when it comes to creating content. You often have a location that you are starting from when deciding on content ideas based off of partnerships, upcoming travel, past travel, etc. It’s different for travel bloggers because they have to either have traveled to the location or done significant research in order to really write quality content.

Once you have the location though, there are so many routes you can take as far as what to write about it. Pinterest can help you narrow those down options and pick strategic blog post topics to share at strategic times.

📌 Get Pinterest Trends by niche (including 10 travel content ideas per week) sent to your inbox every week.

What you can find out on Pinterest:

• when people are most often searching for a specific location (i.e Portugal travel peaks at the beginning of the year)
• what info about each location they want more on (i.e. Lisbon, Portugal food)
• what they are looking for round ups on (i.e. best food in Lisbon, Portugal)
• what photos are ranked highest for each location so you know what to shoot when you’re there
• the type of content most searched for a specific location (i.e. Lisbon packing lists)

It’s the place to go when you’re preparing for your trip to know what you must see, shoot and record while you’re there. Pinterest is where you go after you travel to determine what will be most appealing to include when you recap your trip. It’s the platform to go to when you’re updating old blog posts to help them perform better

Is Pinterest Worth It for Travel Bloggers in 2026

I think you know my answer, but absolutely Pinterest is worth it for travel bloggers in 2026. If your travel content lives on your website, Pinterest should be part of your blog marketing strategy. Not only is it a huge source of new readers, but it also allows you to diversify your traffic sources. You can stop panicking after every Google update or stressing out about every social media algorithm shift.

If you’re interested in learning more about what it means to outsource Pinterest Management, book a free discovery call to chat with me about what that looks like for your blog here.