Updates:

Pinterest decided to get a lil’ cRaZy on us and change its metrics or at least the terms for it. I think the main purpose was to have similar terminology across both paid and organic analytics BUT for those of us that do mainly organic, it can be a bit confusing… ⁠⁠

Pin This For Later:

Close Up = Pin Click

Someone came across your pin on their feed and clicked it (so it was bigger and they were able to read title, description, etc.). This metric no longer includes sideswipes/when people happen upon a close up of your pin – they have to deliberately click it.

Link Click = Outbound Click

Someone came across your pin on their feed and clicked through to the destination URL associated with that Pin.

Monthly Views (New Metric!)

The number of times your Pins were on screen in the last 30 days. This includes both Pins you’ve published as well as Pins others have saved from your claimed websites and accounts.

*Before it displayed “total monthly viewers” which calculated the total number of people who had seen or engaged with your Pins in a 30-day window. That metric can still be found under “total audience”.

Moral Of The Story:

Expect temporary shifts in your analytics! Pin clicks might be less than “close ups”. which means a decrease in engagements and impressions overall. Monthly views might be higher than “monthly viewers”. Your Pinterest strategist might have to rework how she tracks your analytics which she might find frustrating!

Follow @pinterestforbloggers on Instagram for more Pinterest Tips & Tricks.

What To Takeaway From This Blog Post:

• Try to memorize the new terms to help during report time!
• You might have to rework how you report analytics based on these updates.
• Pinterest is always changing so it’s important to keep up to date!

More Helpful Links:

• Here’s Why You Need To Start Using Tailwind ASAP
• 10 Most Popular Categories On Pinterest
• 3 Common Mistakes Bloggers Are Making On Pinterest