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What To Expect From Adding Pinterest Into Your Blog’s Marketing Strategy
My Most FAQ
The MOST frequently asked question I get
And I totally get why… when starting any new marketing strategy you want expectations so you can measure whether it’s the right strategy for you or not.
I honestly find it sooo hard to answer, because I find it’s way more nuanced than that and depends on so many factors about the brand, about the world, about Pinterest.
Pin This For Later:
Let’s Define “Results” Of A Pinterest Marketing Strategy:
Results = increased traffic to your site from Pinterest.
Other goals you may have for your Pinterest marketing may include sales, inquiries, email subscribers, etc. but traffic is the first results to happen because you need that to reach any of those other goals.
The more consistent targeted traffic = increase in chances that they will perform the secondary action you’re looking for.
What I’ve Found:
What Can Speed This Up Or Slow This Down:
- Under 1K Pinterest follower = slower
- Brand new account = slower
- A LOT of content photos that go with blog posts = faster
- Niche/very specific and able to be define with keywords style or target audience = faster
- Biweekly new content = faster
- Weekly new vertical videos = faster
- Viral pin(s) in first few months = faster
- Trendy/seasonal content created regularly = faster
- Where we’re at in Pinterest’s season (it has typically higher traffic and slower traffic months) = slower/faster
Follow @pinterestforbloggers on Instagram for more Pinterest Tips & Tricks.
What To Takeaway From This Blog Post:
- Results don’t happen overnight on Pinterest!
- Pinterest has seasons of growth – stay consistent to ride that wave.
- Try playing around with content to see what works and what doesn’t!
