What To Pin In July?

If you’re wondering what to pin in July on Pinterest, we first need to start with the fact that Pinterest isn’t like other platforms. Because users on Pinterest are planners, you always want to think at least 30–45 days ahead when publishing content onto Pinterest.

That means in July, while summer is still in full swing, Pinterest users are already searching for:

• Back-to-school outfits and lunch ideas
• Fall home decor inspiration
• Halloween costume planning (yes, really)
• Early fall fashion and transitional outfits

Whether you’re a fashion blogger, beauty creator, food blogger or travel content creator, here’s exactly what to pin on Pinterest in July to stay ahead of the algorithm and give your content a longer runway to perform.

Pin This For Later:

Here’s What To Pin In July:

Remember that this doesn’t mean you have to have fresh content about these topics written and ready to go. This means you could be repurposing old posts onto Pinterest using new graphics to keep them “fresh.” Just make sure it’s still relevant in 2025 AND that all links (especially affiliate) are up-to-date.

• outdoor dining/entertaining ⁠
• outdoor activities ⁠
• back to school ⁠
• teacher fashion
• end of summer entertaining, travel, etc.
• late summer fashion
• summer to fall transition outfits
• early fall outfits (think the beginning of jeans and cardigans)
• easy breakfast ideas
• easy weeknight meals
• school lunches
• Labor Day (outfits, travel) ⁠
• Halloween (big holidays come FAST on Pinterest)
• pumpkin recipes
• soup recipes
• New York Fashion Week prep
• autumn travel (places like Vermont or where the foliage is visible)
• cabin trips
• morning routines
• mountain trips
• hiking trips
  

What Bloggers Should Pin in July (by Niche):

Here are some blog post ideas especially including simple roundups that make creating content earlier easier. Work smarter, not harder by compiling and curating old content into new blog posts.

Fashion Bloggers:

• 7 Summer-to-Fall Transition Outfits You Can Wear Now
• What to Wear for Labor Day Weekend (BBQs, Beach, & Travel Looks)
• Stylish Yet Comfortable Outfits for Teachers Returning to School
• What I’m Wearing to NYFW This Year

Beauty Bloggers:

• 5-Minute Back-to-School Makeup Looks for Busy Mornings
• Fall Nail Art Ideas to Try Before Everyone Else
• How to Shift Your Skincare from Summer to Fall
• NYFW 2025 Beauty Predictions

Food Bloggers:

• End-of-Summer Outdoor Dinner Party Menu Ideas
• Easy Snack Ideas For Back To School
• Cozy Soup Recipes to Ease Into Fall
• 24 Easy Pumpkin Recipes (Because It’s Never too Early)

Lifestyle Bloggers:

• End of Summer Party Decorations Under $20
• Back-to-School Morning Routines That Make Life Easier
• How to Celebrate the First Day of School
• How to Keep the Family Schedule Organized

Travel Blogger:

• The Best Autumn Travel Destinations in the U.S. for Seeing Fall Leaves
• Where to Go for a Cozy Cabin Trip This Fall
• How to Plan a Labor Day Weekend Getaway on a Budget
• End-of-Summer Travel Essentials

Home Decor Blogger:

• How to Style an Outdoor Table for Late Summer Dinner Parties
• Early Fall Home Decor Ideas (Without Going Full Pumpkin Season)
• Easy Mud Room Organization Tips for Back to School
• Cozy Throw Blankets You’ll Want to Snag Early

How to Stay Ahead of Pinterest Every Season

It’s no easy feat to keep ahead of Pinners, but I’ve got a few tools for bloggers wanting to stay abreast of Pinterest trends:

• trends.pinterest.com: the best way to look up what is growing in your niche and when Pinterest has seen it peak in the past
• Pinterest for Bloggers newsletter: we send weekly growing Pinterest trends by niche and lots of other useful tips for using Pinterest to direct traffic to your blog
• follow us on Threads: another spot to get quick weekly Pinterest trends
• Hire us to do it for you: We help bloggers in so many ways form quarter content planning to hands-off Pinterest Management.