What To Pin In September?

What to Pin in September on Pinterest

I don’t know how the in the world it’s already September, but here we are. If you’re a blogger, creator or small business owner, that means it’s time to think about what to pin in September so you can ride Pinterest’s seasonal waves.

Fall and Q4 tend to be a great time on Pinterest for traffic, because people are finally back from their summer travels, more likely to be indoors scrolling and have some great holidays and occasions to need inspiration for.

Remember: Pinterest isn’t like Instagram or TikTok. Because users are planners, you always want to think at least 30–45 days ahead when publishing content. That means in September, while you’re sipping your PSL and still enjoying those late-summer evenings, Pinterest users are already planning:

• Halloween costumes, decor, and party ideas
• Thanksgiving menus and easy fall recipes
• Cozy home refreshes (candles, blankets and decor swaps)
• Holiday shopping and Christmas planning (yes, already!)
• All the fall fashion: sweaters, boots, layers and date-night looks

This is the time to double down on fall content while sprinkling in early holiday ideas and winter travel so your pins have enough runway to gain traction.

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Here’s What To Pin In September:

Use this list as inspiration, and remember, “fresh content” doesn’t have to mean brand new. You can repurpose older content with updated graphics, new descriptions, and seasonal keywords to give it fresh life.

• All things fall (PSLs, apple cider, sangria, pumpkin pie… the more #basic the better)
• Football season content (tailgating, game-day outfits, party snacks)
• Bonfires, camping, cozy fall weekends
• Fall foliage + scenic travel
• Halloween everything (costumes, decor, party ideas, treats)
• Thanksgiving content (side dishes, desserts, decor)
• Holiday content (early Christmas shoppers are already planning)
• Baking + cozy recipes (bread, pies, cookies)
• Fall weddings (decor, outfits, cocktails)
• Fall decor (mantels, porches, living room refreshes)
• Fall hairstyles, makeup looks, and nail inspiration
• Meal prep + meal planning for busy fall schedules/back-to-school
• Fall DIY crafts (pumpkin painting, leaf wreaths, seasonal tablescapes)
• Gardening tips for fall (bulbs, mums, outdoor prep)
• Fall outfits (sweaters, boots, cardigans, coats, scarves)etc. ⁠
• Winter travel (destinations, itineraries, etc.)

What Bloggers Should Pin in September (By Niche)

Here are some content ideas you can repurpose or create fresh to get the most traction on Pinterest this month.

Fashion Bloggers

• 10 Best Fall Boots to Wear This Season
• Affordable Amazon Fall Wardrobe Essentials
• Coziest Sweaters for Fall Date Nights
• Warm & Stylish Outfits for Football Games
• Fall Capsule Wardrobe Ideas

Beauty & Lifestyle Bloggers

• Easy Thanksgiving Makeup Tutorial
• 7 Fall Makeup Essentials for Busy Game Days
• Affordable Fall Nail Colors + Designs
• Halloween Makeup Essentials from Amazon
• Cozy Fall Morning Routine Ideas

Food Bloggers

• Easy Pumpkin Desserts to Bake This Month
• Halloween Treats for Kids (class parties, after school snacks)
• How to Make a PSL at Home
• Holiday Cocktails to Try Before Everyone Else
• Cozy One-Pot Dinners for Fall Nights

Home Decor Bloggers

• Early Fall Living Room Refresh Ideas
• Cozy Mantel Decor for Autumn
• DIY Fall Wreaths and Pumpkin Crafts
• Affordable Fall Porch Decor Finds
• Thanksgiving Tablescape Ideas to Inspire Yours

Travel Bloggers

• The Best Places to See Fall Foliage in the U.S.
• Cozy Fall Camping Destinations
• How to Plan a Weekend Cabin Getaway
• Fall Road Trips You’ll Want on Your Bucket List
• Affordable Winter Travel Essentials

Pro Tips for Pinning in September

• Start early with holidays. By the end of September, Christmas and holiday-related searches are already climbing. Don’t wait until November to post!
• Update older content. Refresh 2023/2024 fall posts by adding new photos, add 2025-relevant text, making sure affiliate links are working or just by creating new pins to share it with so that it can circulate early. This is the trick for creators that want to hit trends without creating brand new blog posts about Christmas in September…
• Leverage roundups. Don’t have time for new posts? Create roundup-style blog posts (ex: “15 Cozy Fall Recipes”) that repackage your older content in a fresh way.
• Think cozy + seasonal. Fall is the season of comfort, so lean into words like cozy and warm and share all things pumpkin, cinnamon, apple, etc. These resonate on Pinterest.

Stay Ahead of Pinterest Trends

Staying ahead of Pinterest’s seasonal curve takes a little planning, but the good news is you don’t have to do it alone.

• Hire us for quarterly content planning or done-for-you Pinterest management so you’re never scrambling.
• Check trends.pinterest.com to see what’s peaking in your niche.
• Subscribe to my Pinterest for Bloggers newsletter for weekly niche-specific Pinterest trends and Pinterest marketing tips.
• Follow me on Threads or Instagram for quick weekly trend updates.