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Key Takeaways From The Pinterest Moments Planner
Have You Heard?!
Okay, hopefully ya’ll have seen this already because Pinterest has been killing it with the 2021 content, but either way I wanted to throw my two cents in about the “Pinterest Moments Planner.” As a marketer, I always have to think about myself as a user on the platform. How do I use it, when do I use it and why do I use it?
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How Can This Help Pinterest Users?
Pinterest users are planners and they plan for “moments” big and small. They plan for holidays, dates, dinner parties, weddings, travel, lifestyle changes and so much more, and they start their research MUCH earlier on Pinterest than other platforms.
It’s where they go when they’re in the first initial stages of planning something important. I’ve used the platform most when I am PLANNING (a meal, a birthday party, my Christmas decorations, my wedding, a DIY Halloween costume, etc). I have used it to find inspiration for how to reuse things I own or inspiration to purchase things I need to make these MOMENTS come to life.
Okay, So What Does That Mean?
That means that content creators can get their posts, products, and services seen early in their planning journey. This is crucial because content creators have a chance to connect with their ideal readers by providing value and support through important moments when they need it most (not when they’ve already planned the whole event).
The Thought Process:
Here’s what it looks like from the Pinterest user’s perspective:
- Ideal reader thinks they want to make a DIY Valentine’s Day gift for hubby but doesn’t know what to make.
- They head to Pinterest and type in “DIY Valentine’s Day Gift” in the search bar.
- They find several ideas, but mostly for kids and friends so they go back to the search bar and get specific.
- Out of a sea of intricate ideas, they find one that resonates with them because it actually sounds doable & not like something that will take them 20 hours to make.
- They click the pin and head to the blog post. When they get there, they realize they need some construction paper & markers which the blogger has conveniently included Amazon links to, so they click & buy them right there.
- Then they go back to the post to read the directions & find out this blogger has great DIY options all over their IG so they follow them.
How have you used Pinterest most especially when you actually spent $$$ or found a new brand because of it? I’d love to hear!
Follow @pinterestforbloggers on Instagram for more Pinterest Tips & Tricks.
What To Takeaway From This Blog Post:
- Create boards for each moment (as long as they are relevant to your brand!)
- Put yourself in the readers’ perspective when it comes to creating content.
- Pinterest users plan for big and small moments so there is a need for basically everything.
