Why Pinterest Still Matters in 2025

If you’re a blogger looking to grow your audience and drive long-term traffic, Pinterest should still be a key part of your marketing strategy. Unlike social platforms (ahem, talking about you, Instagram) where content has a short lifespan, Pinterest rewards consistency and evergreen content. The best part? With just a little effort each week, you can start seeing results in 3-6 months. No, that is not overnight success, but it is sustainable growth which is much more profitable in the end.

This updated Weekly Pinterest Checklist for Bloggers is designed to help you focus on the most impactful tasks so you can make the most of your time on Pinterest. Whether you’re pinning fresh blog content, creating seasonal video pins, or repurposing older posts, these strategies align with Pinterest’s current best practices, search engine categorization and will help you build momentum.

Stick with this checklist, and you’ll not only grow your Pinterest presence but also drive more traffic to your site which can bring you a lot of great benefits including more affiliate revenue, more followers and more brand awareness. If you only have time for the bare minimum on Pinterest (what I lovingly refer to as the “Bare Pinimum”), I would recommend you download the checklist and reference each week.

Pin Fresh Content Weekly

I think we’ve all been told about the importance of “fresh pins” on Pinterest, but what does that really mean? It means two different things, either

1. Pinning an image or graphic linked to a URL that has never been on Pinterest before (for example, a new blog post you created earlier in the week) or
2. Pinning a new image or graphic that has never been on Pinterest before to a URL that has (for example, creating new graphics for blogs posts that performed well last year)

The health of your Pinterest account depends on you consistently creating fresh content, so making sure to have a blogging schedule of 1-2 new blog posts/month is essential to getting the best possible results on Pinterest.

Getting these into your Tailwind queue*** or manually pinning to Pinterest is the first step, because it tells Pinterest you are an active contributor to the platform and they give extra love to URL’s the first time they’re pinned when you have a good Pinterest SEO strategy.

*** That is an affiliate link. I will make a small commission, should you choose to purchase from it.

Repurpose Old Content for New Engagement

Pinners are planners and that can be a huge bonus for bloggers because Pinterest users hop on trends and seasons before most other social users. That means we can get insider tips of exactly what our people are searching for and make content that caters to it. It also means we can repurpose our content to reach those early seasonal planners.

The key here is remembering the timeline for pinners: they typically start searching for a holiday or season 45-60 days in advance. They’ve started planning for holiday dinners in August/September and they start that planning right there on Pinterest by gathering inspiring Pins and researching recipes, tablescapes, etc. If you’re a content creator that shares holiday content, you want that to be available to them when they begin their search not when they’ve wrapped up searching and have already planned and purchased all they needed.

The key to seasonal pinning on Pinterest is to either create content in advance (i.e. blog posts about holiday tablescapes in August) OR to repurpose content from previous years that are still relevant in the beginning of the planning season. This means you’d create new pins about last year’s holiday tablescape roundup in August and work on the 2025 holiday tablescape in November.

📌 Bonus tip: Update old blog posts that historically perform well or make sure to link to blog posts that are more recent and still relevant. If the 2022 holiday tablescape is your top pin every year, update that post with new photos and content or make it really clear where they can click through to see a 2025 version of that post.

Leverage Trends for Video Pins

Pinterest Trends tool is incredible. You can probably tell I’m obsessed with using Pinterest to forecast trends by the weekly Pinterest trends reels I share on Instagram or by the Pinterest for Bloggers newsletter weekly trends PDF we share.

The key to using Pinterest Trends effectively is to hit peaks, and if you’re not using Pinterest in the content ideation process, you might be too late to creating long form content by the time you check in. When it comes to the Bare Pinimum, I suggest using the Trends tool to decide what videos to pin each week.

I want to start by saying posting video pins is optional. It’s a little more time consuming, and I have found that it does help with growing a Pinterest profile BUT it is not necessary for growing a Pinterest profile. It’s great if you have the time, so I’m sharing how I recommend you pin videos here.

How to select what videos to pin:

1. Look at Pinterest Trends tool and see if there are any growing trends in your niche that you already have vertical videos about.
2. Make sure to save the video from whatever platform it was on without a watermark.
3. Create a video pin and add the Trends keyword to its title and description.
4. Do this for 1-2 videos per week.

Design Click-Worthy Graphics

Your pins have to get attention to get clicked. Aesthetics still matter on Pinterest! There are a lot of ways to get pretty graphics, but the easiest is to have Canva Pin templates on hand and ready to go. That’s something we design for our clients, but it’s also something you can DIY if you check out Canva’s Pin templates section, play with the fonts and colors and make it suit your brand.

What to include in your Pins to make them more clickable:

• Call to action: words like “get the recipe,” “grab the PDF,” “watch the video” help people to know that there is more when they get off Pinterest and onto your blog
• Easy to read text: ya girl loves calligraphy and script fonts, but often they aren’t a good fit for Pinterest. A majority of Pinners use the platform on their phone, if you want your Pins to stand out, you need to make the text super easy to read. Check that the graphics’ fonts are bold and big enough from your phone.
• Attention-grabbing adjectives: words like “best,” “quickest,” “easiest,” etc. are great for both ranking on Pinterest and attracting people to your content
• Tease the content: Share 2 photos from a 12 photo blog post of “how to wear wide leg jeans.” Get people to click to read it all.

Monitor & Adjust Using Analytics

The key to Pinterest is really experimenting and tweaking as you learn what works for your blog on Pinterest. Using Pinterest Insights to see what kind of content is performing well for you and doing more of what works each week, will help you to capitalize on your momentum and make Pinning easier and more effective.

What Pinterest analytics to look at and why:

Please note that these metrics are important for pins that go to your website NOT all pins you’ve ever saved. If more traffic to your blog is the goal (or any other metric that will convert on your blog like subscribers & sales), then your blog is what we want to measure.

• Outbound clicks:
  • Pinterest definition: “The number of times people perform actions that lead them to a destination off of Pinterest.”
  • Why it’s important: This is traffic to your website from Pinterest (aka your goal!), and Google Analytics isn’t the best at categorizing this.
• Saves:
  • Pinterest definition: “The number of times people saved your Pin to a board.”
  • Why it’s important: Pinterest’s favorite metric AND a great sign users found it valuable.
• Top 10 pins under outbound clicks that were created in the last 30 days:
  • Pinterest definition: There is no set definition, but it’s essentially the 10 pins created within 30 days that got the most clicks off of Pinterest and to your site.
  • Why it’s important: I like to use this to see visually what type and style of pins are getting outbound clicks. Since my clients usually have viral pins from years past that take over the top spots in the outbound clicks sections, this gives me a better look at how the new strategy is performing and what’s currently engaging Pinners.
• Impressions:
  • Pinterest definition: “The numbers of times your Pins or ads were on screen.”
  • Why it’s important: I like to use this, again, to look at Pins themselves rather than the large number at the top. I think it’s a good way to see if the keywords, Pin titles and Pin descriptions are working and being seen. Then, you can go into saves and outbound clicks to see whether they’re converting.

Pin This For Later:

FREE Download: Weekly Pinning Checklist

Download the Bare Pinimum Weekly Pinning Checklist to reference back to every time you get on to batch your pins. This will help ensure you can pin 3 pins/day strategically rather than just throwing spaghetti to a wall and hoping it sticks!

Recap: What Bloggers Need to do on Pinterest

• Pin new blog posts
• Repurpose old blog posts
• Leverage trends for video pins
• Design click-worthy pins
• Monitor & adjust using analytics