The trick to mastering Pinterest is remembering that people don’t come to the platform for you (at least initially). They come for what information or inspiration you share that suits their needs or solves their problems. Keywords are how you these perfect people FIND YOU without them needing to know your brand/name.
Pinterest is a search engine, not a social media platform. It’s more like a visual Google than it is like Instagram.
You create the inspiration or information and share on Pinterest > people search for that information > Pinterest decides what searches your content should show up for > your keywording skills help that process go smoother AND help you rank higher on those searches.
You want your posts to reach people who have no idea you exist BUT do know what information they want.
Do keyword research like this – be direct about what problem you’re solving or what information you’re providing.
Start with the broader terms your post is about (category, season, type of post, location, etc.) and plug that into the Pinterest search bar.
For example: Cabo > Cabo San Lucas
Click on the top relevant search terms that popped up under your first searches.
For example: Cabo > Cabo San Lucas > Cabo San Lucas Outfits > Cabo Outfits Vacation Style > Cabo Outfits > Summer Vacation Outfits > Summer Vacation Ideas > Summer Vacation Packing List > Cabo San Lucas Outfits Style
Think about why and how a Pinterest user would be searching for your post and play with the phrases that are more about speaking to that.
For example: Cabo packing list > what to pack for Cabo > what to wear in Cabo > What to wear in Cabo outfit ideas
These 3 steps to finding keywords help you pop right up in your ideal readers’ searches. You just need to know where to put these keywords and you’ll be off to the races.