If you missed Pinterest’s totally JUICY Pinterest info-sesh, I’ve got your back. There were so many announcements from Pinterest ranging from very small updates to literally paying people to make idea pins.
They want to be a hub of content and a positive experience while you’re hanging out on their platform vs. other social media platforms.
What does this mean for content creators? YOU’RE the “media,” so you’re pretty important to them…
Yep, this is still the feature they’re most invested in, because it’s how they get content to Pinterest without having its users leave Pinterest to get the content.
What does this mean for content creators? Idea pins are becoming increasingly important and are definitely worth experimenting with and then creating a strategy around. This strategy has to fit within your long-term business goals and benefit you (not just Pinterest). How can you make money from them (keep reading!!)? How can you use them to reach new people or continue connecting with your community?
This is basically like the explore page of Instagram or how you view things on TikTok. You just scroll from one idea pin to another.
What does this mean for content creators? Honestly, no clue yet, because they didn’t say anything about how you get on there. I also can’t tell if users will enjoy it. Just something to keep an eye on.
This is something you have to toggle on for idea pins that allows users to share their “take” on your idea pin. For example, if you post recipes, they’ll share photos of the final products when they use your recipe. It’s similar to a previous feature they had on all pins.
What does this mean for content creators? Just keep that toggle on no matter what. I have a feeling that the more “takes” people post > the more Pinterest’s algorithm will think it’s a good idea pin > the more your pin will get shared to people’s feeds or come up in searches. You should also go back and toggle all old idea pins.
This allows you to see what an idea pin will look like when it’s published.
What does this mean for content creators? It’s just a helpful addition since idea pins can’t be edited much after they’re published.
They have $20M to invest into “Creator’s Rewards”
They’re officially starting to pay creators to create idea pins (currently in beta in the US). How they’ll do that:
What does this mean for content creators? It’s still a little vague and it’s not something that will roll out for everyone at once. BUT, boy, does it give more incentive for creators to use idea pins. I think this means you need to start using them now and keep an eye on your Creator Hub to see if you have the capability to earn available to you. I don’t think we’ll learn more until we see how it works directly.
Pinterest has had a lot of new stuff going on over the last few years, so we know that new updates and features = slow rollout, glitches and temporary confusion, so be patient and don’t stress about immediately implementing everything. Instead, decide what is useful for you business, what you have the capacity to add on, etc.