Did you know it’s recommended to share holiday content on Pinterest at least 45 days in advance? Pinterest users are crazy planners who are often looking at seasonal content far sooner than users on other social platforms. That doesn’t mean content creators have to stress or rearrange their entire content calendar to fill this need, rather they just need to be strategic and smart about repurposing old content.
Read on to see my stress-free guide for pinning holiday content on time.
You can’t just repin or resave like the good ol’ days, but you can create new graphics for last year’s holiday content that is still relevant. Make sure to check and update old affiliate links, but otherwise, the content will likely be evergreen and just as useful this year as it was last year.
The exception to this type of repurposing is likely gift guides. They aren’t often evergreen, but otherwise holiday decor ideas, holiday outfit ideas, holiday makeup tutorials…all good to reuse as is!
Remember that last year’s content can be made into fresh idea pins as well as static pins.
Make new holiday content from old holiday content. For example, post a round up of 10 holiday party outfit ideas rather than a brand new post on a holiday party look. It doesn’t involve elaborate photoshoots or planning, but instead uses photos from previous content and then internally links to these posts as well (SEO benefit there!).
Another option is to say “15 cute pumpkin carving ideas” using embedded Instagram posts of other creators you admire. I would recommend using 1 of your own photos OR a stock image for any other images (i.e. header image) and make sure to give credit.
Pinterest is a search engine, so even if your holiday content is later to the Pinterest game, that doesn’t mean that it won’t get any traction this year OR that it won’t be searched early next year.
Put it out there with as much attention to keywords as possible, and see what happens!