We may live in a post-aesthetic world on Instagram, but it still matters on Pinterest. A Pinterest graphic needs to be both strategic and on-brand. You can’t have one without the other or you won’t see the click-through rate you’re looking for.
They click on that content because they’re intrigued, need the info, want to learn more, etc. This means that your graphics need good strategy, good SEO, and need to be attractive to begin with.
So be strategic: text needs to be SEO friendly, fonts need to be legible, colors need to be attractive, call to action needs to be clear and your website or logo needs to be other there.
If they click on your profile and find that your content doesn’t match what they find , it’s a big disappointment. It’s happened to all of us at one point and it’s annoyinggggggg.
Be sure to stay on-brand in all graphics and content such as: colors, fonts, logo, vibe, tone etc. (aka aesthetic) need to match what they’ll find on your website
Graphics are maybeee my favorite part of Pinterest because they’re so fun to do, and I think I’m pretty good at them. Check out our portfolio and let me know if you agree!