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I Talked To Someone Who Worked At Pinterest And Here’s What I Learned
Here’s what the platform wants to see from creators and what I took away from the chat.
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1. They Are Working More Closely With “Big” Creators On Pinterest
They have teams that manage niches on Pinterest and “top creators” on the platform. They become a liaison between the platform and opportunities with the platform and and the creator.
My Takeaway: Check your Pinterest email because this is interesting if it actually pans out. It’s usually only the ads side that reaches out to my clients. These are people that also get brand deals and other exciting opportunities that need to find creators for.
2. Saves Is Still The Number One Metric For Them
For them, the more saves, the better. That’s the metric they look for and that the algorithm favors.
My Takeaway: Outbound clicks is often the #1 metric for you as a business owners so don’t lose sight there BUT saves is #2 so it doesn’t hurt to encourage people to save by adding that as a CTA and sharing all the outfit images, tutorial, etc. because all of that is HIGHLY savable.
3.They Like Product Tags
We’ve all heard that Pinterest is going more and more towards being a shopping platform, so it’s no surprise that they encourage you to add product tags as often as possible. This includes affiliate links! They also said to me that LTK works on Idea Pins…which TBD if that’s true, but we’re going to that in May and see. Tread lightly there though so you don’t waste time.
My Takeaway: Tag affiliate products whenever possible on Idea Pins. Until those officially link, that is the best way to use those to your benefit.
4.They Like When You Use The Native Text Feature On Idea Pins
I’ve heard mix messages on whether you need to create Idea Pins in app or if you can make in Canva. I’ve always seen the in-app ones perform better when we add text overlay that includes keywords. Pinterest pretty much confirmed this.
My Takeaway: Add a keyword title/easily searchable title to the first slide of your Idea Pins with the in-app text feature.
5.They Like Videos In Idea Pins
I’ve said this over and over, but again, it’s comforting to hear it straight from the platform.
My Takeaway: Make sure the first slide of your Idea Pin is a video whenever possible.
6. They Like Pins That Say “How To”, “X Ways To Wear”, “What To Wear”, etc.
We know that because I am obnoxious about reminding you of this, right?!
My Takeaway: I might just know what the heck I’m doing on Pinterest, lol.
My Thoughts On This
So far, I’ve got 2 clients in this “top creator” space, and that’s because: they have great content and we know Pinterest.
It’s impossible to pay attention to all the platforms constant changes and create content consistently.
Pinterest marketers don’t just post consistently and call it a day (at least not the good ones).
Pinterest marketers know Pinterest. The real ones monitor its changes, read news about the platform, understand its algorithm, experiment to find what works, track the data and know what each metric means…. and more.
And as a small agency that works with creators in the fashion, beauty & lifestyle space… we can get even more granular and know what content works for your specific niche as well as understand the other intricacies of your business from LTK to Mediavine to brand deals and beyond. We can guide you based not just on our “best guess,” but on what’s collectively working for our clients, what we’re hearing from Pinterest themselves, etc.
I feel like that’s pretty important and pretty useful. It makes your investment into outsourcing not just something to get a box checked off your to-do list but something that adds to your longterm business strategy.
Clients, if you agree, let us know in the comments lol, but I really do believe that’s true and am proud of our small, but mighty team and of the last 5+ years I’ve devoted to learning this platform inside and out so I can help content creators create a sustainable business. 🙌🏻
