If you see month after month, this same pin is getting traffic (which is great!) but you want eyes on your new content, here’s how to utilize that traffic!
It happens to nearly every account. It just is what it is, and it will take a long time to get upstaged or it might always live up there.
It’s still traffic to your blog. That is valuable if you know how to spin it.
Take new photos, write new content and make sure to share in large text that this post was updated for people coming from Pinterest who might be wondering if they’ll still find the content valuable.
If this content is not relevant to your current content, try to either spin it be OR point to the most relevant piece of content you can. Maybe it was about weddings but you pivoted to beauty only – share a link to a blog post with a makeup tutorial that’s perfect for a bridal shower.
Add affiliate links, consistently update those affiliate links or make something to sell on it. IF it’s in your current niche, make a low-ticket digital download or offer that you can easily sell there.
If it’s a beauty post, promote a 5 minute video tutorial they can subscribe and get instantly. Promote it with not just a link, but an actual graphic that’s visible and visually appealing. It should catch their eye as they’re scrolling.
Share other blog posts they might enjoy throughout the text and even at the bottom as just a bulleted list. The point is to get them to further explore and connect.
If you have a consistent 500+ eyeballs on a page every month, that’s valuable. Is there a brand you could pitch to sponsor the updating of the post? Start with any brand you’ve already shouted out or recommended in the original post. OR use it as proof that Pinterest is worth it as an add-on in your brand deals, because it is!