A complete wardrobe isn’t just made up of one trendy piece after another. It’s not the most interesting or fun to have only basic pieces & no trends to spice things up with.
A perfect wardrobe is made up of both trendy pieces that bring something fresh to the outfit & classic staples that ground it. When creating an outfit from this wardrobe you get to experiment with trends while always knowing your tried & true pieces are there to fall back on.
You need all of it for a complete blog marketing strategy. You need the viral moments, the relatable content & connections those form, AND the consistent traffic to your blog.
You could never replace them because they immediately give you confidence and peace knowing they make you look GOOD. They’re reliable, durable and comforting.
Let’s be clear: Pinterest, though not a social media platform, is also potentially temporary, BUT it’s more predictable and stable. On Pinterest, there are proven ways for getting in front of your target audience. It sends people away from the platform to:
▶️ your blog that is NOT temporary
▶️ your newsletter that is NOT temporary
Pinterest is made for clicking off of it and heading to content, finding new brands you want to connect more with. and for shopping.
There are high highs and low lows when it comes to putting together an outfit with trends. Sometimes you knock it out of the park and inspire others. Sometimes it doesn’t feel quite right, but it’s fun to try.
Listen, I believe in Instagram. It’s part of my marketing strategy. I know it works with connecting and nurturing a community, with getting you bigger brand deals for more money. I also know TikTok has some pretty spectacular results… no shade on these platforms.