How to Share Holiday Content on Pinterest

Did you know it’s recommended to share holiday content on Pinterest at least 45 days in advance? Pinterest users are planners by nature. They’re searching for inspiration, gift ideas and festive activities months before the actual holiday. Unlike Instagram or TikTok, where trends peak closer to the day, Pinterest search volume spikes early.

That doesn’t mean you need to scramble or rearrange your content calendar just to meet this demand. The key is to work smarter. Repurpose content you already have, refresh what’s still relevant, and sprinkle in a few strategic new posts.

This guide will walk you through stress-free ways to share holiday content on Pinterest. Your posts can reach people at the right time without burning you out.

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Start Pinning Last Year’s Content Early

Think of Pinterest as a search engine first. Last year’s holiday content? Still valuable! Pinterest doesn’t reward simple repins anymore, but you can revive those posts with a fresh spin:

• Check your links: make sure your affiliate links are still pointing to the right products. Alternatively, add in “similar to” affiliate product links.
• Add current opt-ins or links to new posts inside the old blog post: Direct people to connect with you further or more permanently. Add opportunities for them to enjoy relevant content and opt-ins.
• Create new Pinterest graphics: use updated branding, colors, photography or text overlays that have new keywords
• Optimize descriptions with this year’s trending keywords: Take a look at trends.pinterest.com or do some simple keyword research. See how people are phrasing their holiday searches this year. Add the current year to your Pin titles and descriptions as well (not all of them, but SOME).
• *Optional* update photography that’s outdated: This takes more work but is worth it for holiday posts that consistently perform. Read more on that below.

Evergreen content like holiday decor ideas, seasonal recipes, holiday makeup tutorials, and outfit guides work beautifully year after year. Even if the photos were taken a few years ago, as long as they’re still relevant, they can be given new life.

The one exception? Gift guides. Products go out of stock or become outdated quickly, so those need a more complete refresh before resharing on Pinterest.

Try to Do 1–2 New Holiday Posts That Early

Creating entirely new holiday photoshoots months in advance isn’t realistic for most bloggers, but you don’t have to! You can be strategic by making new posts from content you already have. This is one of the most underutilized tips for how to share holiday content on Pinterest, in my humble opinion.

For example:

• Instead of shooting a new holiday outfit, write a roundup post like “10 Holiday Party Outfit Ideas” using existing photos from older posts. This not only saves time but also gives you a great SEO boost from internal linking.
• Pull together a curated post like “15 Cute Christmas Mantle Ideas” using embedded Instagram posts from other creators (with credit). Just be sure your main header image is original or stock because that’s what you want to share on Pinterest. I’m not a fan of using other people’s images and linking to your content anywhere, including Pinterest.
• You can even create a simple shopping post with affiliate links, so something like “25 Sequin Dresses to Wear Over 30.” I would recommend you, again, have 1 original image that you can share that relates. Also, create graphics on Canva that show the products in a cute way (example: this style).

By batching content this way, you’re getting new “fresh” URLs to pin. This occurs without adding a heavy workload to your already packed holiday season.

Use Pinterest Trends to Plan Holiday Content‘s Timing

Some might say I overshare about how Pinterest Trends is an extremely underutilized tool for bloggers. It can literally change your content marketing life. BUT too bad, I will continue singing its praises as a way to build a strategic content calendar.

Here’s an example of the steps to take to see when holiday search terms are at their peak. This shows what that means for scheduling out content:

1. Let’s go with the topic “Christmas cookies.” We’re going to type that into the Pinterest Trends search bar. It will give you search volume for the past year. You can clearly see when the content begins to rise, peak, and then drop in searches:

2. You want to look at the start of the rise date, peak dates, and the drop date from the previous year. Here’s what this particular keyword search says:

• “Christmas cookies” began to rise the week ending in October 15th.
• “Christmas cookies” is at its highest the week ending in December 17th until the week ending in December 24th.
• “Christmas cookies” began to decline after the week ending in December 24th (makes sense).

3. You can now take that information and use it to determine when you share content about Christmas cookies. Here’s what I would do:

• Create fresh pins for old “Christmas cookies” content and have them start going up in the beginning of October.
• Create easy-roundup-style blog posts for “Christmas cookies” from old content or curated lists in October. Then, share on Pinterest as you complete.
• Create brand new “Christmas cookies” content in November, and then share on Pinterest as your complete.

You don’t need to do this for every single holiday keyword. However, for the major ones you want to rank in or have a large backlog of content about, it’s useful. The research time for this can be incredibly useful and lucrative.

Make Your Content Evergreen-Friendly

When thinking about this strategy I shared, you might wonder what to do about content clearly labeled for a previous year. For example, a “Christmas 2024 Gift Guide.” How can that be reshared onto Pinterest and remain relevant and searchable?!

I am not 10000% sure on the SEO implications, so I would talk to an SEO specialist before editing a URL slug. Or anything like that. Here’s what I’d do from the Pinterest point of view:

• Instead of “Christmas 2024 Gift Guide,” title it “Best Christmas Gift Ideas for Women” so it’s searchable year after year.
• If you must title it “Christmas 2024 Gift Guide” because that performs well for Google, make sure the slug is just “Christmas Gift Guide.” Use something that does not need to be edited year-over-year. That way, any past pins that go to the 2024 gift guide don’t get hit with a 404 message.
• OR make sure to set up a redirect from your “Christmas 2024 Gift Guide” to your “Christmas 2025 Gift Guide” and so on for all previous years.

When sharing on Pinterest, I do recommend you use the year in some pin graphics, pin titles, and pin descriptions, BUT not all. Pinterest may show that exact pin in 2026. If you’re updating and managing your content correctly, you can serve that traffic in a relevant way for years to come.

Bonus: Use Analytics to See What Worked Last Year

The first posts to update and refresh (as early as July/August) are the holiday posts that got a lot of Pinterest traffic last year. These will likely perform again, and they’ll perform again EARLY. Take a look at either Pinterest Analytics or Google Analytics (filtering for Pinterest traffic) to see what your top 5 posts were in October-December of the previous year.

Those are the posts to update, create Pin graphics for, reshare first.