Most content creators think of Pinterest as a way to market their content… which it definitely is. But imagine a world in which you start the month with 10 strategic blog post ideas. These blog post topics would be ones your ideal readers have been wanting to see from you and you know will perform well when put back on Pinterest. As a pinterest creator, it’s time to get creative and use the platform starting at the content ideation statge!

Pinterest for Content Ideation

The most underutilized way to use Pinterest as a content creator… is for content creation.

Content creators should use Pinterest to come up with strategic blog post ideas for the month based on what’s performing on Pinterest and what aligns with their audience’s interests. By analyzing trends and data, you can focus your content efforts on what your audience is searching for, rather than guessing.

This is one of the most valuable aspects of working with my clients. Yes, we handle the traditional Pinterest management tasks like daily posting, creating branded graphics, and optimizing their profiles. But for clients who opt into our Monthly Content Creation Cheat Sheet, we also help save you time in the content ideation phase by using Pinterest Trends and YOUR Pinterest Analytics to come up with what to write about each month.

I love this approach because it’s so full circle. We identify 10 content ideas with the highest chance of performing well on Pinterest. You create this content. Then, we promote it on Pinterest. It helps our clients stop blogging about what you think will work and start blogging about what you know will work.

How to use Pinterest for Content Creation

Don’t worry I’m not going to leave my DIY-ers hanging. If you’re interested in using Pinterest for filling out your blog content calendar, you’re in the right place. Let’s get into it. 

Tools to Use:

• Pinterest Trends: The Pinterest Trends section has evolved with enhanced features. Use it to explore trending searches and seasonal spikes in interest.
  • Pinterest for Bloggers Newsletter: You knew I had to mention that we literally send out a PDF of the growing trends on Pinterest for the fashion, beauty, home decor, travel and food niches every week, right!?
  • Pinterest for Bloggers on Instagram: We also round up a few of the top trends in a snippy little Instagram reel each week. 
• Pinterest Predicts: This annual report is a list of topics and keywords Pinterest predicts will be trending in the upcoming year. The Pinterest Predicts 2025 report has things like the color cherry red and ski fits being among the top searches in 2025. You want to target some of these if they’re relevant to your niche because 1) Pinterest is good at predicting them and 2) you know they will prioritize that content on Pinterest. 
• Search Bar Suggestions: Type in variations of keywords in the Pinterest search bar to uncover popular search phrases. This is great for crafting blog titles and ensuring your content is aligned with what people are actively searching for when it comes to that topic. You’ll see 10 keyword ideas in the drop down AND additional “keyword bubbles” when you start your search.  
• Pinterest Analytics: Analyze performance metrics of your Pins to identify content types and formats your audience loves. Do all the Pin titles that start with “how to wear” get a lot of outbound clicks? Does all denim outfit photos get saved most frequently? Doing more of what is working is a great way to capitalize on your current Pinterest success. If they think you product good content about jeans… new jeans content will get love if shared right. 

Example of Using Pinterest to Come up with Blog Post Ideas 

Imagine you’re a food blogger looking for new recipe ideas. By using Pinterest Trends, you discover that “one-pot meals” are trending in January. Based on this insight, you create a blog post titled “5 Easy One-Pot Meals for Busy Weeknights,” optimized with keywords from Pinterest’s search bar suggestions.

After publishing, you share it back on Pinterest with the style of text overlay pin graphic that typically performs well for you and highlighting some of the additional keywords you found (like”easy recipe” or “quick meal”).  This strategy not only helped you come up with a post idea quickly BUT it also will bring you traffic to your blog because you’re putting it back on Pinterest before its peak in search results. 

Step-by-Step Content Creation Workflow

1. Research Topics:
   • Start with Pinterest Trends and Predicts to identify upcoming trends and when they will peak (remember to aim for 45 days in advance of the peak whenever possible OR at the beginning of the uphill trend line)
   • Use the search bar suggestions to refine blog post titles and see what additional information people are searching for in regards to your topic. 
2. Create Content:
   • Write a blog post optimized for Google SEO. Yes, GOOGLE, because that still matters, and you can always switch up the keywords on the Pinterest side if there is a different phrasing. Include the Pinterest-researched topics and keywords, but optimize heading and target keywords for Google like you would usually. 
   • Include an opportunity for readers to share this post back onto Pinterest if they come from Google, your newsletter, social, etc. Saying “Share This:” and including a Pin graphic below is a great way to make your content more easy to share.
3. Promote on Pinterest:
   • Create branded, text-overlay pins using tools like Canva for the blog post and making sure the text that you add are in-line with the keyword research you found on Pinterest (especially using what you found performs well for you in terms of phrasing and/or graphic styles). 
   • Track performance and adjust based on engagement metrics. Remember content can be shared again and again as long as it’s “fresh” (a new image or graphic style). 

Seasonal Content Planning for Creators

Aside from evergreen content ideas, Pinterest is a powerful tool for planning seasonal content. Use Pinterest Predicts and Pinterest Trends to identify themes your audience will care about months in advance. For example:

• Spring: Focus on topics like spring cleaning, gardening, or Easter recipes.
• Fall: Highlight ideas for back-to-school, cozy home decor, or pumpkin recipes.

By aligning your content with seasonal trends, and publishing that content early (Pinterest Trends will likely shock you when you see how early people are searching for christmas gift ideas, for example). you’ll stay ahead of the curve and capture audience interest at the right time. 

Pinterest creator bonus tip: pin content 45-60 days in advance of a major season or holiday!

Pin this for later:

Quality Blog Posts that Align with Search Intent 

To ensure your blog aligns with the search intent behind queries like “how to style a cable knit sweater,” make sure your content is actionable and detailed. People that come to your site from Pinterest have likely never interacted with you before, so providing value in the form of examples, clear steps and relevant products to help them achieve the looks, is going to entice them to STAY in your community. 

Let Pinterest become the secret weapon in your content creation strategy, so you can keep a consistent blog post posting schedule (good for SEO and good for business in general) AND grow your Pinterest by targeting the exact keywords and search queries that are already doing well on the platform. 

More Tips for Pinterest Creators:

• Weekly Pinterest Checklist for Bloggers
• How to Create Content for LTK & Pinterest at the Same Time
• What to do with Your Old (Ugly Pin) That Gets the Most Traffic