How Marketing Your Blog Is Like Building A Complete Wardrobe

A complete wardrobe isn’t made up of one trendy piece after another. It isn’t interesting to have only basics, either. The magic comes from combining both.

Trendy pieces add freshness and excitement, while classic staples ground the outfit and make it reliable. Together, they give you flexibility. You can experiment with trends, but you always have tried-and-true pieces to fall back on.

Marketing your blog works the same way. You need viral moments and relatable content, the trends that spark attention and connection. At the same time, you need consistent traffic and long-term strategies, the staples that keep your blog stable and growing.

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Pinterest = Your Favorite Pair Of Jeans

Think of Pinterest like your go-to jeans. You can rely on them every time, and they make you feel confident. They are durable and comforting.

Pinterest isn’t just social media. It functions more like a search engine, with predictable ways to get your content in front of the right people. Even better, it sends traffic to places you control:

• Your blog, which you own
• Your newsletter, which you own

Pinterest is built for discovery. Users come to find content and brands they want to connect with, and they often click off the platform to consume it. This makes Pinterest a cornerstone of your strategy, the staple piece you can always count on.

To make the most of Pinterest:

• Pin consistently: Scheduling pins over time keeps content in front of users longer.
• Use targeted keywords: Optimize your pin titles and descriptions with searchable, niche-specific terms.
• Repurpose content: Turn a single blog post into multiple pins with different graphics, titles, or angles.
• Monitor analytics: See which pins drive the most traffic and replicate what works.

Avoid common mistakes like only pinning when you have new content or focusing on viral trends without supporting evergreen posts. Pinterest works best when you build a foundation of consistently optimized content that keeps sending traffic to your blog and newsletter.y.

Instagram + TikTok = Your Trendy Barrel Jeans

Trendy pieces are fun. Sometimes they work perfectly, and other times they flop. Experimentation is part of the process.

Instagram and TikTok allow you to connect with your audience, build community, and even attract bigger brand deals. However, they are unpredictable, which is why they are best used to support your blog and newsletter rather than replace them.

Ways to use trends effectively:

• Short-form video content: Reels and TikToks showcase personality and behind-the-scenes content while driving traffic to your blog.
• Test different formats: Use carousel posts, tutorials, or tips lists to see what resonates most.
• Track performance: Pay attention to engagement, reach, and clicks to your blog. Use insights to improve your next posts.
• Link back to your blog: Trend content is powerful, but only if it guides people back to your owned content.

Even with trends, consistency is key. Stick to your core topics and niche while experimenting with fun content. Trends should highlight your expertise and personality without overshadowing the foundation you’ve built.

Takeaways

• Your content off-platform is your wardrobe staple. Make it reliable and consistent.
• Pinterest is your backbone, bringing predictable traffic and directing people to your blog and newsletter.
• Instagram and TikTok are your playful pieces. Experiment, inspire and connect, but don’t rely on them for long-term stability.
• Mix trends and staples to balance viral content with evergreen strategies.
• Focus on ownership, always bringing people back to content you control.

Need Help Building Your Marketing Wardrobe?

If Pinterest feels overwhelming or you want faster results, our Pinterest marketing agency can help. We handle strategy, implementation, and optimization so your content reaches the right audience and drives traffic to your blog and newsletter.