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Why Diversifying Your Blog Marketing Strategy Isn’t A Bad Thing
The scary part about being a creator isn’t that this industry is going to disappear one day or even that IG will disappear one day (though sure, that’s frightening too). The scary thing is when you rely on one marketing channel and you no longer have that marketing channel to find new people and connect with the long time fans.
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Why I Believe Creators Should Be Diversifying Their Marketing Strategy:
No, you don’t need to be constantly creating new content for every new platform that exists, but you also can’t solely rely on Instagram to grow your community.
Pinterest builds in security because it’s a way of finding new people that you’re not already reliant on. In fact, our team’s whole purpose is to send people off the platform quickly to a blog where our clients can capture these new people in a real and long-lasting way (email subscribers being the #1 way) but also spreading them throughout social platforms too. Keeping them connected and continually coming back for more and keeping new people coming in through ANOTHER door.
How to Diversify Blog Marketing:
- Putting all of your eggs in one (social media platform) basket, it not a great way to diversify your marketing
- Trying out different types of content on various platforms to see what works for you and your brand is a great way to go.
- Diversifying your marketing may seem scary at first, but the pay off can be great if done properly!
