Idea Pins (formerly story pins) seem to be constantly changing. Here is some info that will bring you up to speed on Pinterest’s fave new feature. This includes the benefits of idea pins and the glitchy parts of the feature that hopefully will get ironed out soon.
Since they do not link, it’s important to know what idea pins can be used for. Here are some great uses for Idea Pins that can help benefit your Pinterest profile:
I typically publish on desktop because our clients photos, videos, blog content and more all live on a Google drive, their website, my desktop, etc. It also allows me to type in hex codes for the font colors and other details that keep the pins more on-brand. The only time I use mobile for clients is when I’m linking to products – which is a feature only available to mobile devices.
But if you’re publishing for yourself, I would do what’s easier a majority of the time unless you’re e-commerce or have a lot of links to Pinterest’s affiliate partners that you could use. In that case mobile is the best way to publish.
Also, if you plan to reuse content (like reels or TikTok’s and images) desktop works fine. If you plan to create content on Pinterest, the mobile device has more features for that.
Like any new feature on a platform, it will take some time to work out the kinks with product linking in Idea Pins. Sometimes it just won’t accept a link or it can take awhile to load the images from that link.
One of the major downsides, for me, is that they only partner with a few affiliate link programs – Shopstyle and Amazon are the only ones that about 1/3 of our clients use on a regular basis. Most clients mainly use RewardStyle which is not currently a partner with Pinterest.
In conclusion, Idea Pins have lots of little things to learn, but the important thing is just try them out. Add them to your weekly Pinning routine, and you’ll start to see patterns in what performs best for your content.