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What To Do With That Old (Ugly) Viral Pin That Gets The Most Outbound Clicks?
If you see month after month, this same pin is getting traffic (which is great!) but you want eyes on your new content, here’s how to utilize that traffic!
Pin This For Later:
1. Embrace It
It happens to nearly every account. It just is what it is, and it will take a long time to get upstaged or it might always live up there.
It’s still traffic to your blog. That is valuable if you know how to spin it.
2. Update Your Blog Post
Take new photos, write new content and make sure to share in large text that this post was updated for people coming from Pinterest who might be wondering if they’ll still find the content valuable.
If this content is not relevant to your current content, try to either spin it be OR point to the most relevant piece of content you can. Maybe it was about weddings but you pivoted to beauty only – share a link to a blog post with a makeup tutorial that’s perfect for a bridal shower.
3. Sell Something On It
Add affiliate links, consistently update those affiliate links or make something to sell on it. IF it’s in your current niche, make a low-ticket digital download or offer that you can easily sell there.
4. Create A Free Opt-In About The Topic For A Newsletter
If it’s a beauty post, promote a 5 minute video tutorial they can subscribe and get instantly. Promote it with not just a link, but an actual graphic that’s visible and visually appealing. It should catch their eye as they’re scrolling.
5. Link To Newer Content
Share other blog posts they might enjoy throughout the text and even at the bottom as just a bulleted list. The point is to get them to further explore and connect.
6. Tell A Brand About It
If you have a consistent 500+ eyeballs on a page every month, that’s valuable. Is there a brand you could pitch to sponsor the updating of the post? Start with any brand you’ve already shouted out or recommended in the original post. OR use it as proof that Pinterest is worth it as an add-on in your brand deals, because it is!
What To Takeaway From This Blog Post:
- #6 is pretty genius and have sooo many thoughts about Pinterest as a part of brand deals, but I know it’s underrated in that part of the industry.
- Be sure to update any affiliate links in your older blog posts!
