Pinterest decided to get a lil’ cRaZy on us and change its metrics or at least the terms for it. I think the main purpose was to have similar terminology across both paid and organic analytics BUT for those of us that do mainly organic, it can be a bit confusing…
Someone came across your pin on their feed and clicked it (so it was bigger and they were able to read title, description, etc.). This metric no longer includes sideswipes/when people happen upon a close up of your pin – they have to deliberately click it.
Someone came across your pin on their feed and clicked through to the destination URL associated with that Pin.
The number of times your Pins were on screen in the last 30 days. This includes both Pins you’ve published as well as Pins others have saved from your claimed websites and accounts.
*Before it displayed “total monthly viewers” which calculated the total number of people who had seen or engaged with your Pins in a 30-day window. That metric can still be found under “total audience”.
Expect temporary shifts in your analytics! Pin clicks might be less than “close ups”. which means a decrease in engagements and impressions overall. Monthly views might be higher than “monthly viewers”. Your Pinterest strategist might have to rework how she tracks your analytics which she might find frustrating!